Array of new Partnerships for Care Bears
Cloudco Entertainment, the owner of the iconic Care Bears™ brand, announces a vibrant array of new partnerships that extend the reach of the beloved Care Bears and their inspiring message of sharing and caring.
This year, we’re delighted to introduce new collaborations across multiple categories, propelling the Care Bears universe into new and exciting territories. For fashion-forward fans, our partnerships with Jacmel and Hybrid bring an innovative range of Care Bears apparel and accessories. In addition, Accutime are set to launch a stylish collection of timepieces and accessories, while Accessory Innovations, Fast Forward, Pan Oceanic, and Sun-Staches will provide trendy bags, backpacks, sunglasses, and headwear. Spirit Jerseyrounds out our apparel offerings with exclusive designs that capture the essence of Care Bears cheer.
In the realm of toys, activities, and stationery, we’re proud to partner with Horizon, Prime Party, and Tonies, offering everything from creative toys and party supplies to immersive audio storytelling devices that bring Care Bears stories to life.
Our home goods expansion includes delightful offerings from Pop Creations, featuring unique decorative items and furnishings that bring the joy of Care-a-Lot into homes around the world. For our smallest fans, Birdie Bean and Posh Peanut introduce an adorable line of infant wear with Birdie Bean also offering bedding.
On the hardlines and collectibles front, we are thrilled to work with Naftos and Frozen Culture to create exclusive collectibles and merchandise that fans will treasure. Meanwhile, our consumables category is getting a boost from Primary Colors, offering an array of delightful edible treats.
“For more than forty years, the Care Bears have brought joy to generations, and we’re excited to see the brand reach new heights with these fantastic product partnerships. Their enduring appeal is a testament to the Care Bears’ timeless magic. We look forward to bringing even more smiles to our fans in North America,” shared Robert Prinzo, Head of Global Licensing, Cloudco Entertainment.
“We’re all about bringing joy and creating connections, making sure the Care Bears stay right at the heart of pop culture,” added Kristeen Tibbits, Head of Marketing, Cloudco Entertainment. “Our dynamic partnerships are key in delivering fresh, exciting experiences and products to our multi-generational fanbase. Each Care Bear, from Funshine Bear with his sunny smile to Cheer Bear and her bright rainbow, brings unique strengths. When they come together for the ‘Care Bear Stare,’ they unleash a wave of kindness and positivity that fans around the world love to share. This powerful display of unity isn’t just fun—it’s impactful, tripling our engagement with a smart, social-first strategy. So, stay tuned! We’ve got loads of new adventures coming up in the magical world of Care-a-Lot, as we continue to spread sharing, caring, and togetherness.”
Adding to these exciting new partnerships, the Care Bears, with over 40 years of heartwarming adventures, were recently honored as “The #3 Hottest Brand” in the global character licensing business by License Global Magazine. These remarkable milestones, coupled with the thriving success of its YouTube Channel, which has amassed over 185 million views, and a TikTok presence boasting over 400 thousand followers and 9.3 million likes, underscore the enduring appeal of the Care Bears brand. It continues to captivate existing fans while strongly resonating with the next generation.
