Art Nation Licensing forges New Partnership Between The Smurfs and TM Yagotynske in Ukraine
Art Nation Licensing has announced a strategic collaboration between the globally renowned brand The Smurfs and the Ukrainian dairy brand Yagotynske, launching an exclusive range of dairy products designed specifically for young consumers.
Project Mission
This partnership aims to promote healthy nutrition among children, making dairy consumption both enjoyable and engaging. The Smurfs, a universal symbol of joy, friendship, and care, perfectly align with Yagotynske’s mission to deliver high-quality, nutritious products.
Introducing a New Dairy Product Line for Kids
As part of this collaboration, a new selection of drinkable yogurts and dairy-based cocktails featuring beloved Smurfs characters will soon hit the market. Made from natural milk with no harmful additives, these products are designed to support children’s well-being. The yogurts contain beneficial probiotics that strengthen the immune system, while the dairy cocktails, in addition to their delightful taste, provide essential calcium for strong bones and teeth. A nutritious, delicious, and fun choice for kids!
“This project marks a significant step in fostering partnerships with brands that share our values and commitment to healthy eating. We are thrilled that The Smurfs will make nutritious choices more exciting, enjoyable, and rewarding for children.” said Olena Nekhotsa, CEO of Art Nation Licensing.
“Our goal is to create products that not only delight young consumers but also provide them with essential nutrients. Partnering with The Smurfs adds an element of excitement to our products, encouraging children to make healthier choices.” said Inna Ivanova, Director of Strategic Development, TM Yagotynske:
“The Smurfs are great characters when it comes to bring a touch of blue magic & fun and to promote healthy products to families. We have been seduced by Yagotynske’ approach and products and we are very proud of launching this collaboration in Ukraine with them and Art Nation Licensing.” said Fabienne Gilles, CCO Consumer Products & Experiences at Peyo Company.
This collaboration showcases how brands can unite to promote children’s well-being while bringing joy to their daily routines. The Smurfs and Yagotynske remain dedicated to delivering smiles and nutritional benefits to young consumers.
