Art Nation Licensing Secures Partnership Between Bashchinsky and Miraculous Corp for Ukraine
Art Nation Licensing, a leading brand licensing agency in Ukraine, has brokered a partnership between Bashchinsky—a respected food brand under the MHP culinary portfolio–and Miraculous Corp. This collaboration introduces a new line of Miraculous-branded sausages, blending Bashchinsky’s culinary expertise with the global appeal of the beloved CG-animated superheroes Ladybug and Cat Noir, providing a quick meal option that’s tasty, nutritious, and kid-approved.
This exciting new product line from Ukraine’s leader in high-quality meat products is designed to bring joy to young fans of the Miraculous™ – Tales of Ladybug and Cat Noir TV series at mealtimes. Combining great taste with convenience, the sausages are a perfect choice for busy parents seeking wholesome and effortless solutions for family meals. Vibrant packaging featuring Ladybug and Cat Noir in bold, dynamic designs ensures these products capture the hearts of children and stand out on store shelves. The products have been available since early November at leading retail chains across Ukraine.
“We are proud to represent international and Ukrainian brands on the global stage,” said Olena Nekhotsa, CEO of Art Nation Licensing. “This partnership with Bashchinsky and Miraculous Corp exemplifies how strategic licensing can drive brand growth while delivering value to consumers. Representing Miraculous Corp’s Miraculous in Ukraine reflects our commitment to creating meaningful brand connections and showcasing the immense potential of Ukraine’s licensing market.
“The Miraculous brand champions empowerment, adventure, and positive values for children, and promoting healthy food choices at mealtimes is an extension of that mission,” said Luca Bonecchi, Miraculous Corp’s VP of Licensing for Europe. “By providing balanced meal options, we inspire healthy eating habits while supporting busy families with quick, convenient solutions—giving them more time to connect and enjoy moments together.”
“According to MHP research, 38% of consumers choose sausages and frankfurters because they are convenient for the whole family, and 26% because children love them. Given that children play a significant role in purchase decisions, we developed this line of Bashchinsky meat products with a focus on young audiences. That’s why we chose characters kids already know and love for the packaging. From product creation to communication and its journey to the consumer’s table, our work with brands is consumer-centered,” said Oleh Shmulyayev, Deputy Chairman of MHP’s Marketing Board.
This collaboration highlights the growing influence of licensing in Ukraine and underscores the synergy between entertainment and everyday products. It’s a perfect example of how partnerships between trusted food brands and beloved franchises can deliver value to consumers and drive brand innovation.
About Art Nation Licensing
Since 2011, Art Nation Licensing has been a leader in brand licensing on the Ukrainian market. With a wealth of expertise, the agency provides comprehensive marketing solutions that empower its partners to thrive in a competitive environment. Art Nation Licensing manages the licensing rights of local brands and represents globally renowned brands in Ukraine, bridging the gap between international properties and the local market.
