Asembl Brews up some Fun

Asembl has helped brew up a fun new occasion for the number one lolly brand in Australia, Allen’s – pairing its much-loved Party Mix lollies with the leading bubble tea provider in Australia, Chatime, to launch the ultimate bubble tea range inspired by Allen’s lollies.

Available now for a limited time exclusively in Chatime stores across Australia, the new bubble tea range extends the iconic Allen’s brand outside of its traditional lolly aisle and lands the flavours of its Pineapples, Milk Bottles and Bananas lollies in over 170 T-Breweries nationally.  

Providing a new and exciting way for consumers to experience some Allen’s lollies favourites, the Chatime bubble tea range is perfect for when you’re on-the-go, hanging out with friends or just after a little sweet treat. Just like a Party Mix, there is something for everyone in the limited-edition range of bubble teas!

Nestlé Head of Marketing Confectionery Melanie Chen said, “We are bubbling with excitement to be expanding our much-loved lolly brand into new product categories. At Allen’s, we are all about bringing fun to moments, both big and small, and our partnership with Chatime delivers to that.  We are excited to be able to give Australians a new way to experience and connect with our brand – it’s not every day you get to experience your favourite lollies as a refreshing drink!”.

Chatime Marketing Director Rowena Kanna said, “We’re so excited to be collaborating with Allen’s on a limited-edition lolly-inspired range.  Chatime is all about sharing joy through our tasty cups of bubble tea, and we thought what better way to do this than partnering with an iconic brand like Allen’sto create fresh and flavourful drinks for people around the country to enjoy.” 

Asembl Managing Director Justin Watson said, “Bringing together Allen’s and Chatime for the ultimate bubble tea range has been an absolute ‘par-tea’.  We are pleased to now be representing the licensing opportunities for Allen’s in Australia and New Zealand and for this launch with Chatime to be the first of many partnerships to come.  Bringing Allen’s together with other iconic brands gives us the opportunity to inject the fun that Allen’s has been bringing since 1891 into new occasions and product categories for Aussies to enjoy.”