ASEMBL ENTERS MENZ VIOLET CRUMBLE INTO THE WELLNESS SNACKING MARKET

Asembl has entered Menz Violet Crumble into the wellness snacking market for the first time with one of Australia’s most recognised supplement brands BSc to shatter protein bar perceptions.  

Available as 55g bars the BSc Soft Protein Bar x Violet Crumble Chocolate Honeycomb and BSc Soft Protein Bar x Violet Crumble Caramel Honeycomb both feature BSc’s new candy-like soft protein bar technology and will launch nationally in Coles from May 6 2024 with supplement store ranging through Nutrition Warehouse.

With 16 grams of protein, less than 3g sugar and a 4.5 health-star rating BSc Soft Protein Bar x Violet Crumble Chocolate Honeycomb and BSc Soft Protein Bar x Violet Crumble Caramel Honeycomb promise an earth-shattering honeycomb taste experience.

The BSc Soft Protein Bar x Violet Crumble Chocolate Honeycomb and BSc Soft Protein Bar x Violet Crumble Caramel Honeycomb bars are a delicious fusion of the iconic taste of Violet Crumble – including little shattering pieces of honeycomb – with BSc’s innovative candy-like soft protein bar format which is a first for the Australian market.

Menz Confectionery National Marketing and Licensing Manager Polly Love said, “We’re thrilled to be collaborating with BSc in what some may consider an unlikely mash-up.  We are always looking for new ways for Aussies to enjoy that iconic Violet Crumble flavour and we love to shatter expectations of what is possible. We certainly don’t like to shy away from exploring new territories and we love that the team at BSc had the vision to bring these delicious Violet Crumble inspired soft protein bars to life.  They are absolutely delicious!,”. 

Asembl Managing Director Justin Watson said, “We are thrilled to be partnering Violet Crumble with BSc for a truly new and shattering take on Australian protein bars.  Both the BSc Soft Protein Bar x Violet Crumble Chocolate Honeycomb and BSc Soft Protein Bar x Violet Crumble Caramel Honeycomb are an exciting opportunity for Violet Crumble to enter the wellness snacking market with BSc, one of Australia’s most recognised supplement brands,”.  

BSc Founder Greg Young said, “Developing the new technology BSc Soft Protein Bar with Violet Crumble, has been so fun for us. It represents a delicious fusion of the iconic taste of Violet Crumblewith little shattering pieces of honeycomb – and the innovative format of a candy-like protein bar currently not made in Australia. We worked with the latest European technology to bring this product to life.”

“This exciting addition to the BSc range demonstrates our dedication to keeping up with technology trends and showcases our commitment to flavour creativity through collaboration with this beloved Aussie icon. With this bold and forward-thinking approach, we are confident that our loyal customers and new consumers alike will be captivated, reaffirming our position as a leader in the sports nutrition industry for the past 25 years.”

CEO Sheree Young said, “The collaboration of BSc with Violet Crumble represents an exciting opportunity for us to bring together two market-leading brands and create something truly exceptional. With the addition of the iconic Violet Crumble flavour into our indulgent BSc Soft Protein Bar range, we are confident that we will continue to set new standards in the sports nutrition industry, offering unparalleled taste experiences that delight and inspire.”