Authentic secure Ted Baker in the US
Authentic Brands Group recently announced that it has established three foundational licensing partners for Ted Baker, securing the future of the brand in the US and Canada. The new lineup includes the renowned United Legwear & Apparel Co. (ULAC), BCI Brands and Peerless Clothing.
“Ted Baker is an iconic high street brand known throughout the world for its classic British designs,” said Jarrod Weber, Global President, Sports and Lifestyle at Authentic. “Establishing a new and vibrant core business in the US and Canada is an essential building block for the revitalization of this brand. Today we announced strategic partnerships with three esteemed Authentic partners that will reinforce Ted Baker’s presence, bolster its credibility and forge enduring connections with premier retailers across the US and Canada.”
United Legwear & Apparel Co. will design and manufacture the Ted Baker branded men’s sportswear, golf and denim categories and be responsible for all wholesale and concession shops, as well as operating Tedbaker.us and Tedbaker.ca for the US and Canada.
“We are thrilled to join forces with Authentic for Ted Baker,” added Christopher Volpe, Chief Operating and Financial Officer at ULAC. “We look forward to bringing our deep understanding of the men’s sportswear market, as well as our commitment to product innovation to fuel the brand’s growth and success.”
Continuing in menswear, Authentic has signed a long-term agreement with Peerless, which will design and manufacture Ted Baker’s tailored clothing, dress shirts and outerwear for the US and Canada.
Weber added, “Peerless has a remarkable ability to develop tailored clothing in the right fit and price point for every brand they become associated with. They continue to demonstrate their end-to-end solution capabilities to the market through our existing partnerships across Authentic’s brands, including Vince, Hart Schaffner Marx, Hickey Freeman, Van Heusen and Izod, among others, and we look forward to welcoming them to Ted Baker.”
“Peerless is honored to partner with Authentic to elevate Ted Baker’s tailored clothing and outerwear categories in the US and Canada,” stated Dan Orwig, President at Peerless Clothing. “We share the brand’s unwavering commitment to quality and craftsmanship, ensuring that the brand’s offerings remain exceptional.”
BCI Brands signs on as the brand’s strategic design and development partner for women’s sportswear, dresses and denim in the US and Canada.
“We are particularly enthusiastic about the future of Ted Baker womenswear, and are pleased to continue our long-standing relationship with BCI Brands on this endeavor. We work closely with BCI’s brilliant team on Vince Camuto and are confident that this partnership will mark a new milestone for Ted Baker in womenswear and drive growth for the brand,” Weber concluded.
“We’re delighted to use our expertise in women’s sportswear, dresses and denim to carry on the legacy of Ted Baker’s unique British style and attention to detail,” said Ariel Chaus, CEO at BCI Brands. “Ted Baker is an exciting addition to our expanding brand portfolio, and we look forward to growing the business and our partnership with Authentic.”
Together with Authentic, Ted Baker’s new cohort of licensing partners will help to expand the brand’s presence across the US and Canada, cement its bold identity and foster strong connections with key retailers and consumers.
