BabyRiki attracts 3 billion in China

Views of the animated series BabyRiki on VOD Chinese digital platforms exceeded 3 billion in February 2020

The three seasons of the animated series are broadcast on the platforms Tencent, iQiyi, YouKu, Mango TV, Beva, Sohu, as well as on the official CCTV Kids app.

On the platforms YouKu and iQiyi, the series is in the top-5 most popular foreign animated series in the preschool segment, along with the Peppa Pig, Puppy Patrol as well as The Fixies, another animated series from Riki Group.

“It’s so exciting to watch “BabyRiki” grow and bring joy and happiness to more and more young viewers from various cultures and who speak different languages,” commented the producer of the show Alexandra Artemyeva. “Each episode contains a learning topic, a song and the whole series represents a comprehensive early development program, which is valued so much by parents from all around the world.  We are happy to see an interest to our show and that it brings value to our vast audience. The BabyRiki brand is growing its presence both in terms of online and via offline stores across China.  Now there are 67 SKUs of BabyRiki toys and books available in over 500 stores in China.

Russian animation Riki-Group’s series ‘Kikoriki 3D: New Adventures’ and Pincode will soon be available in Arabic on SVOD platform Noorplay!

The streaming service has acquired non-exclusive SVOD rights for Season 3 of Kikoriki 3D: New Adventures and Season 1 of Pincode for five years.  Both series, dubbed in Arabic, and aimed at children aged 4 to 12 will be available worldwide on the family-oriented platform, with the exception of Russia and other territories in the CIS region.

Kikoriki 3D: New Adventures (52 х 11) is an animated series created for a family audience, and several generations of kids have grown up watching it in Russia. Filled with kind humor, which children intuitively understand, it opens its subtle shades for adults.

Pincode is an edutainment spin-off of the popular Kikoriki series, engaging kids to explore the world of innovations, technology and discoveries.

Both series have previously been broadcast in Arabic on various TV channels and platforms in the MENA region.

“We are excited to enter into the partnership with such a family-oriented platform as Noorplay, which shares our core values.  Both Kikoriki and Pincode were previously on air in the MENA region on TV, so we are now excited to move to the digital outreach for kids who speak Arabic all over the world,” comments Valeria Korotina, Head of International Business Development and Sales at Riki Group.

 ‘‘When building a kids’ content proposition from scratch, you look for premium and recognizable IP that children are familiar with, and that their parents are comfortable with. Kikoriki and Pincode excel in this category, and we’re thrilled to provide these beloved series to our users in the near future,’’ said İnanç Vardar, Chief Content and Business Officer of Noorplay.