Banijay Kids & Family Boosts Topo Gigio Brand Activity
Banijay Kids & Family has announced deals for popular children’s brand Topo Gigio with the award-winning music box creators, Faba, and leading events and experiences company Soluna Experience.
The partnership with Faba will introduce a Topo Gigio character with audio content for its devices, available from July. The renewal with Soluna Experience will expand the brand’s live event presence in Italy through experiences and activations which feature a costume character of the iconic mouse.
Banijay Kids & Family is the worldwide distributor for Topo Gigio animated version, across audio-visual, digital, publishing, licensing and merchandising. Originally created by Italian puppet artist Maria Perego in 1959, Topo Gigio has more recently been reimagined as a pre-school cartoon comedy series co-produced by Movimenti Production (a Banijay Kids & Family company) and Topo Gigio S.r.l.. Earlier February 14th, Topo Gigio in the classic puppet form, joined Lucio Corsi for a performance of “Nel blu, dipinto di blu” at the 2025 Sanremo Music Festival, reaching the second place during the evening dedicated to covers and duets.
Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family, says: “Topo Gigio has been captivating fans for over 65 years and the renewal with Soluna Experience and new partnership with Faba are testament to itsenduring appeal. This is a really versatile brand which appeals to consumers through a variety of mediums, with audio and live events complementing the brand’s extensive licensing programme.”
Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment. Its dedicated licensing division supercharges international commercial opportunities for its portfolio of brands, which includes animated spy-fi franchise Totally Spies! andcomedy classic Mr Bean.
