Barbie Mini BarbieLand Announced at Nuremberg Toy Fair 2024
Mattel is introducing the Barbie world fans know and love in a new mini scale for a whole new way to play, complete with surprise and signature style. Barbie is tapping into the mini trend by introducing the brand’s most iconic dolls, vehicles and playsets in a smaller scale, perfect for building out Barbie’s world in a smaller space, for on-the-go play or on display.
Mini Barbieland includes fan-favourite Barbie lines, including Barbie Fashionistas, Barbie Color Reveal, Barbie Cutie Reveal, and Barbie Pop Reveal, integrating the unboxing surprise and delight in a mini version for the ultimate collectability.
Mini Barbieland dolls integrate with the small-scale replica of the iconic Barbie DreamHouse, coming with a box filled with a surprise mini Barbie doll, mini pet and pet accessory — and of course, each house has a working elevator, slide and pool. Take Mini Barbieland dolls along for a ride with the Mini Barbie DreamCamper, Dreamplane, Dreamboat, Convertible Car and Jeep.
Nicolas Houssin, VP of Marketing EMEA, said “We are thrilled to introduce Barbie’s latest innovation at Nuremberg Toy Fair, bringing Barbie’s system of play in a new size to even more fans with a new miniature scale that welcomes fans to collect and play in a whole new way”.
