Barbour and Shaun the Sheep Get Cosy this Christmas

This year, leading heritage and lifestyle brand Barbour is collaborating with the
internationally celebrated character, Shaun the Sheep on a new Christmas campaign. This
mischievous and cheeky sheep is a family favourite who is well known for getting into
exciting adventures in the countryside with Bitzer the sheep dog and the rest of the Flock,
much to the Farmer’s dismay.

Created by the talented team at Aardman using their trademark stop motion technique, this
year’s seasonal film has been carefully crafted in their Bristol studio, bringing Barbour to life
on Mossy Bottom Farm. Funny, thoughtful and full of joy, the festive film follows the
adventures of good-hearted Shaun, Bitzer and the Flock as they decide to repair the
Farmer’s well-worn Barbour wax jacket after worrying that due to the damage it would no
longer keep him warm and dry. Chaos swiftly ensues, and despite their best efforts the
jacket is left looking worse than ever before. Thankfully, Christmas is saved when Bitzer
clicks his fingers and the Farmer’s original jacket reappears, lovingly restored by the experts
at the Barbour factory … with the message that for some people, re-waxing and repairing
jackets might be best left to the professionals at Barbour.

Barbour has been offering a Re-Waxing and Repairs service for over 100 years and today
the service forms part of Barbour’s Wax for Life programme – which includes a range of
different initiatives designed to extend the life of Barbour Wax Jackets.

Paul Wilkinson, Group Commercial Director, Barbour said “This Christmas, we wanted to
demonstrate the importance of extending the life of our garments and we’ve been able to
achieve this through our partnership with Aardman. Working with Shaun the Sheep and his
friends, we’ve created a light hearted and engaging film that we hope will make people smile
this festive season. With a Barbour wax jacket, age is no limitation and through our Wax for
Life initiative, globally every year over 73,000 of our wax jackets are returned to be re-waxed
or repaired. A Barbour jacket is like an old friend – it becomes part of your life and part of
your shared experiences and memories. By using our re-waxing and repairs service, your
jacket can last for a long time continuing to give many years of faithful service and most
importantly, reducing its impact on the environment.”

Rachael Peacock, Senior Brand Manager at Aardman added: “We’re delighted to be
collaborating with such an iconic British brand, whose company values are so well aligned
with our own. Shaun the Sheep’s ‘One Farm’ initiative challenges ewe to look after the
planet, and Barbour’s services are a perfect example of how families can extend the life of
their belongings.

“Our creative team had so much fun bringing the magic of Christmas back to Mossy Bottom
Farm, and with his Barbour jacket the Farmer has become a style icon! We can’t wait to
bring a smile to families around the world with this wonderful campaign.”