Bauducco, Netflix and Shondaland present an partnership inspired by Bridgerton
Bauducco®, one of Brazil’s most valuable and consumed brands, joins forces with Netflix and Shondaland to launch an exclusive line of products and recipes inspired by the series Bridgerton, one of the biggest hits on Netflix. Bridgerton will return for an ultra-lavish and highly anticipated season 3 this year. The season will be split into two 4-episode parts, with Part 1 premiering on May 16, 2024, followed by Part 2 on June 13, 2024 on Netflix. To bring the show universe to life, Bauducco® has also prepared a series of activations, including an immersive experience at Casa Bauducco® on Av. Paulista, in São Paulo, which also features decor inspired by the series. Next, discover the delicious products of Bauducco® Bridgerton, learn more about the Irresistible Encounter campaign, as well as discover the promotion that will take one lucky person to London, England, where the series is set.
The special edition of Bauducco® Choco Biscuit, a product that combines a crispy biscuit with a chocolate bar, features an exclusive icon – a crown – that is the face of Bridgerton royalty. This item is available in a giftable version in the main retailers in Brazil (suggested price: R$ 19.90).
Casa Bauducco units do also have a limited edition of gift items, such as the Ruby Chocolate Palmier (suggested price: R$ 49.90) and the Red Fruits Muffin Casa Bauducco and Bridgerton, with the latter presented in two packaging options – single for R$ 12.90 and gift packaging with three units for R$ 39.90. The coffee shop also features thematic surprises on the menu: Bauduccino with red fruit jam and Bauducco® Choco Biscuit in whipped cream (R$26.90) and a slice of Panettone or Chocottone® with red fruit jam and Bauducco® Choco Biscuit (R$24.90). That’s not all: from May to June 2024, for the first time, Casa Bauducco units in São Paulo (SP) will have a personalized visual identity inspired by Bridgerton, so that fans can feel part of this unique universe.
And what if you could live a Bridgerton inspired experience in London? From May 2nd to July 3rd, consumers who purchase Bauducco® products will have the opportunity to participate in an exclusive promotion through the platform www.bauduccotododia.com.br. This promotion will be widely highlighted in traditional points of sale, including Bauducco® Stores and Casa Bauducco, with visible promotional materials and a prominent presence in strategic locations. Prizes will include instant benefits, weekly prizes, and the grand final prize of a trip with a companion to London, England, the city where the series is set. Participating is simple: just register the purchase coupon on the official Bauducco® Todo Dia program website. Learn more by clicking here!
The partnership with Netflix and Shondaland occurs within Bauducco®’s “contemporization” movement and aims to expand its connection with young consumers. The match was instantaneous, after all, Bauducco® and Bridgerton are an extremely ‘consumable’ phenomena, addressing contemporary narratives and valuing the sentiment called “family”. The partnership is also the first unified project of the Bauducco® love brand and Casa Bauducco, which explores the brand’s ecosystem in an integrated way, with emphasis on the franchise coffee shop network that has more than 150 stores throughout Brazil, integrating portfolio, campaign, promotion, and activations.
“At Bauducco®, we are driven to create experiences. That’s why our team immersed themselves in the universe of Bridgerton, and as a result, we have an ideal portfolio for all fans: those who will binge-watch the new episodes, those who want to immerse themselves in this atmosphere, or those who would like to gift someone special with an exclusive item. Additionally, we are proposing a complete consumption journey, from products that can be enjoyed at home to experiences at Casa Bauducco and Bauducco Stores,” guarantees André Britto, CMO of Bauducco®.
According to the executive, “Irresistible Encounter” is a 360º campaign that goes from digital to retail, seeking presence in all points of contact with a young target and bringing the Bridgerton atmosphere to Casa Bauducco units, with the universe of the series materializing in real life. To develop the entire campaign, activations, and promotions, Bauducco® partnered with the agencies GALERIA.ag, Ampfy, and Bullet.
