BBC Studios Begins push for His Dark Materials

BBC Studios licensing programme for His Dark Materials gathers momentum with the launch of a dedicated global online store, following the successful debut of Season 2 on BBC and HBO.

Fans across the globe can now peruse a dedicated His Dark Materials e-shop, hosted by licensee Push Entertainment, for bespoke gifting, apparel and accessories inspired by the critically acclaimed BBC and HBO adaptation of Philip Pullman’s epic series of novels. 

Ian Shurmer, Co-Founder of Push Entertainment said: “We are delighted to provide a one-stop-shop for the His Dark Materials brand and are proud to be launching it with an enviable range of designs, which are inspired by and pay homage to this fan favourite.”

The launch of www.hisdarkmaterials.shop comes on the heels of the debut of His Dark Materials Season 2.

Rikesh Desai, Director for Merchandise & Gaming at BBC Studios, said: “We are thrilled to start unveiling dedicated His Dark Materials merchandise to the brand’s loyal fans. The new online shop and subsequent product roll-outs will give them a unique opportunity to own a piece of the show they love and celebrate their favourite characters.”