Betty Boop, Beauty Creations, Broadway
Global Icons, and Fleischer Studios, owner of the beloved Queen of Cartoons Betty Boop andother classic animated characters, have entered into new Spring licensing collaborations for Ms. Boop with several prominent brands, including Beauty Creations, which drops on February 6.
This inspiring brand founded by Esmeralda Hernandez, will launch the Beauty Creations x Betty Boop collection featuring an array of cosmetics and personal accessories. Hernandez, a natural entrepreneur who started her first beauty company at just 15 years old after learning the business and working sales at swap meets with her mother, is passionate about affordable luxury and making her high-quality cosmetics, body care, and other personal care products accessible to everyone.
“I was inspired to work with Betty Boop because she is a timeless icon that represents bold femininity and individuality while captivating generations,” says Hernandez. “Her playful confidence perfectly reflects our mission at Beauty Creations—to inspire people to embrace their unique beauty with fun and fearless self-expression.”
The fun continues the following month when BOOP! The Musical makes its Broadway debut at the Broadhurst Theater in New York City with previews beginning March 11 and opening night on April 5. This fun-for-the-whole-family musical is, as one prominent critic put it, “joyous, spectacular, a creative wonderland!”
In addition, Betty Boop also has launched recent collaborations with Bella Doña and Glamlite, both prominent Latina-founded brands. All three of these collaborations are part of the expanding Betty of the People initiative, a program created by Fleischer Studios to make Betty Boop more accessible to a wider range of cultures and communities by partnering with them to genuinely reflect their heritage and values.
And Betty continues to charm her fans with a number of other successful collabs, including a limited-edition apparel collection with streetwear brand CommonHype, and an ongoing collection of phone cases, watch bands, and AirPod cases by Affinity Bands. Rounding out Ms. Boop’s happenings this Spring is her collab with Card.com, which will be introducing new Betty Boop artwork to their existing line of Betty-branded debit cards, including her wildly popular western-themed art.
