Bing Takes to the High Seas

This summer 2024, Bing, the star of the award-winning series for preschoolers, is heading on board Costa Cruises to meet the young Bingsters as part of the first-ever cruise ship partnership for the hit property from Acamar Films.

From the 1st of June, families will be able to meet Bing, the Rai YoYo star, aboard the Costa Toscana and Costa Smeralda cruise ships each week for plenty of on-board entertainment including meet and greets, costume character parades and Bing themed parties and dance activities.

“Costa Cruises is an expert at providing high quality family entertainment on its cruise ships with its dedicated children’s areas,” said Kirsty Southgate, director of Experiential and Promotions, Acamar Films. “We are delighted to create a truly special experience for Costa’s youngest guests who can engage and interact with Bing, making their holiday even more memorable. This partnership reflects our commitment to enriching family experiences and creating unparalleled memories for children and parents alike.”

Maurizio Distefano, President of the Maurizio Distefano Licensing agency states: “We are excited for this partnership, especially because Costa Crociere represents an excellency in the industry, which throughout its more than 75-year history has always been able to innovate to make guests happy, and Bing is the most beloved character among children today. It is a project that I am sure will prove to be a success. Children will be able to travel with their families and live unforgettable moments with their favorite character during the cruise!”. 

Bing is available to watch on RAI Yoyo, Prime Video, Disney+, Vodafone TV, DeAJunior, Tim Vision and on the app Bing: Guarda, Gioca, Impara, as well as on YouTube, where Bing has over 5b views and more than 125m hours of playback in Italy alone.