Bioworld Expands Brand Growth with Acquisition of Character World Brand

Bioworld Merchandising Inc. has announced the acquisition of Character World Brands, Europe’s leading licensed home textile company. This partnership enhances the growth trajectory for both companies.

Leveraging Bioworld’s global presence, unparalleled industry expertise, and robust infrastructure, the alliance is poised to generate exceptional value for consumers, brands, and retail partners.  This acquisition unlocks new distribution channels, expands licensing opportunities, and strengthens the product portfolio.

“This is a partnership that represents a mutually beneficial opportunity for both companies,” said Raj Malik, CEO of Bioworld. “By leveraging our global reach and product expertise, we can create significant growth opportunities. This new venture aligns closely with our business and delivers exceptional value for our shared customers while increasing our footprint in the EU.”

“Joining Bioworld’s impressive ecosystem will accelerate our growth, allowing us to leverage its scale and support to reach more consumers with our comprehensive home solution. We will look to strengthen our home textiles offering as well as continue the growth of our new segments in hardlines that launched in 2025.  As a team, we are delighted to become part of a global business that shares the same values and ambitions” said James Walker, CEO of Character World Brands.

The collaboration will catalyze brand and category expansion across all retail channels, capitalizing on Character World Brands’ established market presence and track record of success. With this strategic union, the two companies are positioned to push the boundaries of the licensing industry in the US, UK, and Europe.

Bioworld is actively exploring additional strategic acquisitions, investments, and partnerships to further strengthen its growth platform and continue its trajectory of market expansion and innovation. More will be announced in due course.