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Blue Marble Welcomes new CEO

Blue Marble Welcomes new CEO

Jared Wolfson is announced CEO of Blue Marble, an award-winning manufacturer, distributor and marketer of STEM and science-based toys, crafts and activities, positioning the company for continued growth and success in the ever-evolving consumer products landscape. Blue Marble produces high-quality educational children’s toys designed to inspire a love of learning and discovery, while providing great play value.

With a prestigious career marked by innovative leadership and strategic vision, Wolfson brings a wealth of experience to Blue Marble. He was previously CEO of Curiosity Ink Media where he drove creative, financial and strategic partnerships for its portfolio of kids and family entertainment properties. Wolfson, who has also served in senior executive leadership positions with Top Draw Animation Studio, JAKKS Pacific and Skyrocket Toys, has driven the creation and execution of numerous successful franchise properties, architected and overseen dynamic multi-media marketing plans and spearheaded initiatives powering record sales revenues for kids & family toy and entertainment brands across various formats and mediums.

“I couldn’t be more honored to join the special culture and talented teams at Blue Marble, who have embraced my arrival with open arms,” said Wolfson.  “I look forward to guiding the organization through ongoing growth while leveraging its great strengths and unique capabilities, and continuing to deliver high-quality toy products that inspire, delight and support developing young minds around the globe.”

Launched as a highly-focused educational toy company, Blue Marble has grown into a driving force within the consumer products industry, with a commanding 35% market share of the STEM and science-based toy category. The company’s successful collaboration with National Geographic supports the ongoing development and supply of unique and authentic play experiences. Wolfson plans to bolster operational efficiencies and drive mid and long-term growth opportunities for the private company, supporting expansion of National Geographic product lines while cultivating additional licensing relationships.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com