Bluey food, beverage, and lifestyle gifting

Beams International, a leading UK supplier of food, beverage and lifestyle gifting, has signed a licensing agreement with BBC Studios to produce a wide selection of gift packs and giftable accessories for Bluey in the UK. Enhancing family moments and celebrations, including key seasonal events such as Easter, Mother’s Day, Father’s Day and Christmas, the range will include ‘Make your own’ baking and beverage concepts, keyrings, kitchen textiles and much more.

Emma Coote, Brands and Licensing Director at Beams International, said: “We couldn’t be more delighted to bring Bluey into our portfolio. With its broad, multi-generational appeal, Bluey is the perfect property to bring newness and innovation to the gifting category. We have already seen an incredibly positive retail response to the brand, in line with Bluey’s remarkable global popularity. Beams International is a long-standing licensee of BBC Studios and we are thrilled to be adding another of their properties to our offering. We are working closely with the BBC Studios’ licensing team to develop engaging Bluey gifting solutions, for a wide variety of occasions and recipients.’

Nicola Daglish, UK Licensing Manager at BBC Studios, said: “We are thrilled to be expanding our partnership with Beams International to add Bluey food, beverage & lifestyle gifting to their portfolio. Bluey is such a popular family brand globally and we want to have product ranges that tap into key seasonal moments that bring families together. We are sure Beams’ new Bluey ranges will be a hit with kids and their parents across the UK!”

Bluey has won the hearts of kids and parents around the world since it first launched in Australia in October 2018, and has quickly become a global hit. The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. 

A ratings hit across the world, Bluey is the number one kids show in Australia on broadcast television and is the most-watched ever on ABC iview[1]. In the US on Disney Junior, since March 2021, the show has been the #1 most watched TV series with kids 2-6[2]. Additionally, Bluey is the number one kids show on CBeebies and Disney+ in the UK[3].

Beams International’s Bluey products are set to hit retail shelves this autumn, with a Bluey Milkshake Kit and a Bluey Hot Chocolate Set among the first products available to buy.

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[2] Source: Nielsen, M-SU Total Day. Live+7 Kids 2-6. Reach=6min. Ranked on Reach

[3] Source: TechEdge / Barb data