Bobby Kim Named as Vice President of Creative, Disney Consumer Products, for the Americas

Bobby Kim, also known as Bobby Hundreds, a world-renowned fashion designer and co-founder of The Hundreds brand, has been announced as vice president of creative for the Americas for Disney Consumer Products. 

In this new role, Kim will oversee Disney Consumer Products’ licensed and theme parks creative teams for the Americas. He will report to Marcus Rosie, Disney Consumer Products senior vice president of global creative.

In 2003, Kim co-founded The Hundreds, one of the most influential streetwear brands in the fashion industry. Over the past two decades, he has helped shape the intersection of fashion, community and storytelling. Kim’s creative influence extends beyond apparel – he is also a bestselling author, screenwriter, producer and the founder of Family Style, the pioneering festival that uniquely merges fashion with food. 

“With more than 20 years of experience, Bobby’s creativity and cultural influence transcends fashion,” said Rosie. “His commitment to innovation and authenticity makes him the ideal candidate to lead our Americas creative teams, as we continue to surprise and delight consumers through our licensed, theme parks and Disney Store businesses.”