Born to License launch podcast

Born to License, a new podcast dedicated to breaking down the complexities of the licensing industry, launches today.

Hosted by licensing thought leader David Born, the podcast aims to make licensing more accessible by sharing real-life stories, expert insights, and practical knowledge drawn from his nearly 20-year career in the field. 

Licensing is a $350 billion industry that touches every aspect of daily life – from the characters on cereal boxes to the branding of luxury fashion collaborations – yet many people know little about how it actually works. Born to License is designed for business owners, entrepreneurs, and creatives looking to tap into the power of licensing but don’t know where to start.

“Licensing is everywhere, but so few people truly understand how it works,” said David Born, CEO of Born Licensing and Born to License. “This podcast is my way of pulling back the curtain, making licensing exciting, approachable, and showing how businesses of all sizes can leverage it to grow.”

The first season of Born to License takes listeners on a journey through the fundamentals of licensing, told through engaging storytelling and David’s personal experiences. The episodes will cover key topics such as licensing negotiations, deal structures, product development, and the role of licensors and licensees, all while weaving in behind-the-scenes stories from David’s career working with Disney, Warner Bros., Mattel, Universal Studios, and many more.

Listeners can expect a mix of solo episodes and industry interviews, with season two set to feature conversations with leading licensing professionals.

The Born to License Podcast is available on Apple Podcasts, Spotify, Amazon Music, and all major podcast platforms.

To subscribe and listen to the first episode, visit https://borntolicense.com/product-licensing-podcast or search Born to License on your preferred podcast platform. New episodes every two weeks.