Bradford License India Partners with ‘Jay Jagannath’ – and announces Purple Turtle & Colour Fairies join the portfolio
Bradford License India has announced its partnership with Jay Jagannath, the award-winning animated series that received the Best 2D Animated Series Award at the ANN Awards 2024. Inspired by the revered Lord Jagannath, this highly acclaimed mythological series is set to expand globally, marking its entry into the licensing market. This collaboration will open new opportunities to introduce the beloved series across various consumer product categories, including apparel, toys, home décor, and more.
Jay Jagannath has already completed 78 episodes, engaging and captivating audiences with compelling storytelling, garnering an 8.0 IMDb rating. Building on its growing popularity, several new episodes are currently in production, along with two feature films that will further expand the franchise and its reach. The show has gained significant viewership on POGO by Warner Bros. Discovery India and has further extended its reach through its dedicated YouTube channel. As the series continues to grow in popularity, the licensing potential for Jay Jagannath is immense. The series follows the inspiring journey of Lord Jagannath (in his human form as Jagan) and his devoted friend Balram Das, exploring themes of love, respect, friendship, and fearlessness. With its unique storytelling and compelling characters, the show has captured the attention of viewers, young and old alike, establishing a solid fan base and ensuring its place as a popular choice among Indian audiences. Toonz Media Group represents Jay Jagannath globally, managing its distribution and expanding its presence across international markets.
Gaurav Marya, Chairman of Bradford License India, shared, “We are thrilled to partner with Jay Jagannath to bring this iconic series into the licensing space. The series not only showcases the values of Indian culture but also has universal appeal, making it a perfect fit for the diverse Indian market. Our aim is to work with the best licensees to create an assortment of meaningful products that resonate with fans across India.”
Durga Prasad Dalai, Founder Director and Creative Head of Ele Animations Pvt Ltd, the creators of Jay Jagannath, said, “We are delighted to partner with Bradford License India to take Jay Jagannath into the licensing realm. This collaboration will allow us to extend the reach of the series and share its powerful message with audiences across the country. We believe that this licensing partnership will bring about a new wave of excitement among fans and ensure the continued success of the series.”
P. Jayakumar, CEO of Toonz Media Group, commented, “Jay Jagannath is a series that beautifully blends rich cultural heritage with engaging storytelling, making it a strong contender for global expansion. As the exclusive distributor, Toonz Media Group is excited to bring this beloved series to wider audiences and unlock its immense potential in the licensing space. Partnering with Bradford License India marks an important step in extending Jay Jagannath beyond screens, allowing fans to connect with the brand through a diverse range of products that celebrate its essence.”
This collaboration opens up exciting merchandise opportunities for Jay Jagannath, with Bradford License India facilitating the brand’s entry into India’s competitive licensing market. The series’ deep cultural influence, combined with its inspiring message, will form the basis for a diverse range of consumer products that will captivate audiences of all ages.
The Indian licensing market has witnessed impressive growth in recent years, driven by the rising demand for branded merchandise and the increasing influence of global and local entertainment properties. According to a report by Licensing International, the Indian licensing industry is expected to grow at a CAGR of 15% over the next few years, with key segments like apparel, toys, home décor, and stationery seeing significant growth. With a large and diverse youth demographic, the market presents a promising landscape for brands like Jay Jagannath to make a strong impact.
Jay Jagannath’s licensing opportunities will span various categories such as apparel, toys, stationery, home décor, and more, offering fans a diverse range of products to engage with, while also appealing to a broader demographic, including both children and adults, such as parents and grandparents. Bradford License India aims to drive the brand’s growth by creating innovative, high-quality products that align with the series’ values and storytelling.
Purple Turtle & Colour Fairies Join Bradford License India’s Portfolio for Strategic Expansion into Various Categories
Bradford License India has announced its partnership with Purple Turtle and Colour Fairies from Adarsh Technosoft Pvt. Ltd., two beloved children’s properties that bring vibrant storytelling and engaging characters to young audiences. This collaboration opens up exciting licensing opportunities across multiple product categories, including books, stationery, toys, apparel, back-to-school supplies, kids’ home furnishings, promotional items, and location-based entertainment, in the rapidly growing children’s market in India.
Founded by Aadarsh Technosoft, Purple Turtle has grown into a globally recognized entertainment brand, reaching over 30 countries and entertaining audiences with its educational and entertaining content. The brand originated from a successful book series that has been published in about 30 countries. Recognizing the need for high-quality, engaging, and educational content, the brand evolved into a full-fledged entertainment IP with millions of fans worldwide. Its animated series, airing on Jio Hotstar, Youtube & various OTT platforms, has captivated preschoolers with its charming characters and strong educational value. Colour Fairies, a preschool brand with a magical design library, continues to inspire young children with its whimsical characters and delightful stories.
Purple Turtle’s journey to global success began with book licensing in the US, followed by expansions into Russia, China, Europe, the Middle East, and Southeast Asia. This success led to the creation of an animated series featuring scripts from Emmy award-winning writers, music from an Emmy-winning studio in LA, and post-production by Ireland’s Telegael. Disney’s former president of Europe and MENA, Pierre Sissmann, and his company, Cyber Group Studios, provided creative inputs, co-produced, and distributed the content globally. With such strong foundations, Purple Turtle has established a solid presence in India with its network of schools and franchisees across the country.
With 125 hours of preschool content, including rhymes, learning videos, and curriculum-based material, both Purple Turtle and Colour Fairies present vast licensing opportunities in key categories like apparel, back-to-school products, home décor, and toys. The brand has seen significant success in licensing due to its strong roots in books and its seamless transition to television. Its licensing program spans apparel, bags, toys, video games, and back-to-school items, making it a well-rounded offering for fans worldwide. Key licensing categories include back-to-school products, apparel, footwear, stationery, and toys, with plush and puzzle licensing already established in Hong Kong. The brand’s lovable characters and eye-catching design make it a natural fit for toy licensing, as children across the world have embraced Purple Turtle through playtime, bath time, and bedtime.
The brand takes a meticulous approach to licensing, ensuring consistency across global markets while adapting to local languages and images when necessary. Purple Turtle has a dedicated design team that oversees approvals, guaranteeing that every licensed product resonates with the brand’s philosophy. With a focus on sustainable and child-friendly products, Purple Turtle remains selective in its licensing strategy, prioritizing categories that align with its preschool audience. The brand is committed to delivering content that is both entertaining and educational while adhering to the highest international standards of safety and quality. With 127 hours of kids-safe content, Purple Turtle ensures that children not only have fun but also enhance their vocabulary and learning skills.
Looking ahead, Purple Turtle is poised for further innovation. The brand is set to launch smart toys that add play value to its characters, enhancing engagement among young audiences. India presents a significant opportunity in the licensing and entertainment market, with preschool IPs leading the way. With licensing in India growing at a rate of 10-15% year-on-year, this trend is expected to continue for the next two decades. As the first Indian preschool IP to achieve global success, Purple Turtle is well-positioned to leverage this momentum and establish a lasting presence in the market.
The children’s products sector is witnessing substantial growth worldwide. The global children’s apparel market is projected to reach USD 368.34 billion by 2031, while the kids’ furniture market is expected to grow from USD 61.84 billion in 2023 to USD 215.85 billion by 2032, driven by a CAGR of 14.9%. The back-to-school segment, currently valued at USD 172.3 billion, continues to expand with a rising demand for sustainable products. Meanwhile, the toy industry is evolving rapidly with tech-driven and eco-conscious innovations. Location-based entertainment (LBE), including AR/VR experiences, is also on the rise, with the global market set to reach USD 23.34 billion by 2032. India’s LBE sector is projected to grow at an impressive CAGR of 36.3%, reaching USD 2.4 billion by 2030.
“We are thrilled to bring these vibrant and educational properties to India,” said Gaurav Marya, Chairman of Franchise India Group. “With the children’s market witnessing unprecedented growth—across apparel, toys, and back-to-school categories—Purple Turtle and Colour Fairies are well-positioned to meet the rising demand for engaging, content-driven brands that both educate and entertain.”
Manish Rajoria, Co-Creator & Director of Adarsh Technosoft Pvt. Ltd. added, “India’s diverse and rapidly evolving market presents a tremendous opportunity to connect with young audiences. As families increasingly seek high-quality, immersive experiences for children, we are excited to expand these properties into new categories with Bradford License India’s expertise, ensuring the brand resonate with children and families nationwide.”
With the licensing landscape for children’s products expanding at a rapid pace, this collaboration represents a strategic move to bring globally loved properties to India. Bradford License India is proud to represent Purple Turtle and Colour Fairies, opening new avenues for licensees to tap into this dynamic and growing market.
