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Brainstorm adds Paw Patrol and Blue’s Clues & You!

Brainstorm adds Paw Patrol and Blue’s Clues & You!

Brainstorm Ltd has agreed a partnership with ViacomCBS Consumer Products UK which will see them add PAW Patrol and Blue’s Clues & You! to their successful Torch & Projector range.

PAW Patrol continues to be the UK’s number one preschool toy license with growth across the industry. Brainstorm will launch a PAW Patrol Torch & Projector which will allow fans to project images of all their favourite characters up to one metre wide on their walls and ceilings.  The Torch & Projector will include 24 images featuring characters and scenes from the animated programme. Brainstorm plan to have the first stocks available in August, well-timed for the UK release of the much-anticipated PAW Patrol Feature Film.

The newly rebranded Blue’s Clues & You! was the number one UK preschool premiere on Milkshake, Nick Jr. and YouTube. Brainstorm’s Blue’s Clues & You! Torch & Projector will include images from the popular play-along series starring Blue, a pre-school aged puppy with a clue. The torch will delight pre-schoolers with 24 images of Blue, Josh and Friends.

Debra Tiffany, Marketing Manager at Brainstorm said:

‘It’s great to be working with the team at ViacomCBS Consumer Products UK and we can’t wait to add these two popular properties to our Torch & Projector line. Thanks to their pocket money price-point and superb quality, the range is already hugely successful and we are certain that these excellent character licenses guarantee a winning combination.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com