Bridgehead launches into Licensing

Bridgehead International Ltd, the leading international growth agency, has announced the launch of its brand licensing division. This strategic move aims to expand its growing portfolio and bring beloved brands to consumers worldwide.

The licensing division has just signed agreements with two household names: L.O.L Surprise!™ and the Original Stormtrooper. Through these partnerships, Bridgehead will create a diverse range of premium health and beauty, tech, and gifting products that capture the essence of these iconic brands.

L.O.L Surprise!, the award-winning brand from MGA Entertainment, has been captivating audiences since its debut in 2016. This outrageously fun toy line is a globally loved sensation and has garnered widespread acclaim and a must-have for children aged 3-9.

Based on the stormtrooper costume developed by Andrew Ainsworth of Shepperton Design Studios back in 1976, the Original Stormtrooper licensing programme (managed by boutique licensing agency Golden Goose) has charmed fans with its wit and humour. The Bridgehead range will add to an extensive line of gifts that are perfect for fans and anyone who cherishes the memory of the very first Star Wars film, nearly 50 years ago. 

Zahara Gul, Licensing Director at Bridgehead International Ltd, said, “We are thrilled to be working with such iconic brands. The possibilities for creativity are limitless, and we cannot wait to bring these products to the market.”

“These partnerships represent a significant milestone in our company’s journey and serve as a catalyst for our newly established brand licensing division.”

The new collection is scheduled to hit stores in Q4 2024, just in time for the peak Christmas period.