Brits’ Growing Love for Halloween
New Study Findings
Disney Store announces the findings of a fascinating new study that reveals one in four Brits now claim Halloween as their favourite ‘holiday’ – and are set to spend big on it this year.
With just a month to go until the spooky season reaches its peak, a poll of 2,000 adults found that people are planning to shell out nearly £100 this October, compared to an average of just £21 in previous years.
The research highlights how Halloween has gained significant traction across the UK, with 24 per cent of respondents saying they plan their celebrations at least a month in advance. Half of the participants believe Halloween products should hit the shelves well before October, underscoring the growing enthusiasm for early preparations.
When it comes to Halloween activities, a third (33 per cent) of Brits plan to hand out treats, 25 per cent will carve pumpkins, and 20 per cent will decorate their homes. Another 20 per cent intend to don full costumes for the occasion. Nearly a quarter (23 per cent) admitted to being competitive about their decorations, giving the living room, front porch, and hallway a spooky makeover to stand out.
The study was commissioned by Disney Store as it launches its Halloween collection, available now online at DisneyStore.co.uk and in stores across the UK.
Vicky Woods from Disney Store said, “Halloween has really gained momentum in the UK in recent years, which the research and our own customer interest clearly demonstrate. More people than ever are transforming their homes inside and out for the occasion – from dressing up to throwing themed parties. We are seeing searches for Halloween-themed products start earlier each year, beginning around mid-July and peaking during the first week of October.”
“Social media, along with influences from across the pond, has certainly played a role in increasing excitement and spending, as people aim to make their celebrations more elaborate and memorable,” she added.
Costumes are also a key part of Halloween festivities. Sixteen per cent of respondents prefer a non-scary costume, while 31 per cent are looking to give others a good fright. Social media has played a role in the choice of costumes and decorations for 31 per cent of people, and 24 per cent admit to wanting to outdo others with their creative attire.
Halloween isn’t just for the kids – 26 per cent believe it can be as fun for adults as it is for children. Meanwhile, 18 per cent of respondents enjoy having trick-or-treaters at their door. For the 36 per cent of participants responsible for children on Halloween night, more than half (51 per cent) reported that kids get excited, and 46 per cent said their children love dressing up.
Vicky Woods added, “It’s fascinating to see how many people now rate Halloween as their favourite ‘holiday.’ Children, especially, love to embrace the fun, and it’s a perfect chance for families to come together and get creative. But it’s always worth planning ahead – the best costumes and decorations tend to fly off the shelves as we approach the big night.”
“We’ve made Halloween extra special this year with a fantastic selection of themed products for everyone. With these magical items, families can create a truly unforgettable Halloween experience.”
