Build-A-Bear & Afro Unicorn Collaborate For an Enchanting Collection 

Build-A-Bear Workshop, Inc. has partnered with Afro Unicorn®, the beloved character brand founded by visionary entrepreneur April Showers, to release a new enchanting product collection available beginning today. 

Drawn from the whimsical world of Afro Unicorn, which celebrates uniqueness, empowers self-love, and inspires children to embrace their magic, fans can bring these delightful characters to life through a new personalized plush, fashion, and accessories line and themed parties at participating Build-A-Bear Workshops. 

Available exclusively at Build-A-Bear workshops and online at www.buildabear.com, the new magical collection will feature:

• Unique Afro Unicorn® Plush: This stunning Afro Unicorn® plush has soft brown fur with a fuzzy brown mane and tail. Her purple and gold hooves, along with her blue horn and gold crown, give this unicorn plush a regal look. 
• Afro Unicorn® Halter Dress: Give your furry friend a magical sense of style with this cute Afro Unicorn® halter dress for stuffed animals. The pink dress has a Unique Afro Unicorn® graphic in the center and a rainbow tulle skirt on the bottom. 
• Afro Unicorn® “Made of Magic” T-Shirt: Celebrate the whimsical world of Afro Unicorn® with this purple tee for stuffed animals. It features a cute graphic of Unique, Divine and Magical on the front. 
• Afro Unicorn® Bow: Give your plush unicorn’s hair some flair with this sparkly Afro Unicorn® bow for stuffed animals. 

“We are thrilled to partner with Build-A-Bear to bring the magic of Afro Unicorn® to life in such an impactful way,” said April Showers, Founder and CEO of Afro Unicorn®. “This expansive collaboration is all about empowering kids to embrace their originality. Build-A-Bear’s focus on creating personalized experiences speaks to our mission of creating a world where kids can truly see themselves.”

“Collaborating with Afro Unicorn to bring this charming new collection to Build-A-Bear Workshop adds a touch of fun and imagination for our guests,” said Anjali Khosla, Vice President of Brand Management of Build-A-Bear. “This playful addition is perfect for creating one-of-a-kind gifts and making joyful memories just in time for the holiday season.”