Bulldog Licensing and Poetic Brands Sign Apparel Deal for Rolling Stone

Bulldog Licensing announces a new deal between Poetic Brands, a specialist apparel licensee, and Rolling Stone, the world’s voice of authority in music, entertainment, and politics. The collection will feature the brand’s iconic logo treatment in a series of daywear and nightwear as well as luggage. Poetic Brands will launch initially with men’s t-shirts later this year.

Rolling Stone magazine has been a trusted source of information and a go-to resource for everything from current affairs through to their globally renowned ‘Best of…’ lists of music across the genres for over sixty years. The Rolling Stone website receives over a million unique visitors from the UK alone every month, whilst popular print titles of the magazine now exist in multiple European countries including UK, Germany and France. The brand reaches even wider audiences through major events such as the Rolling Stone Music Awards.

Rolling Stone has, of course, proved its strong credentials as an apparel partner not least with the recent success of its Ben Sherman 60th Anniversary Collaboration Collection. This brought together the timeless iconography of Rolling Stone with the contemporary street style aesthetic of B by Ben Sherman in a range of graphic tees, knit polos, and printed shirting. The brand has also inspired tech accessories, festival gear, home decor, games and much more.

“Cultural iconography is a much sought-after inspiration for great apparel,” said Elliott Matthews, Managing Director of Poetic Brands. “They don’t come more iconic than the world’s best-known music, entertainment, and politics publication, Rolling Stone.”

“Poetic Brands combines skill and style in the licensed apparel field with proven experience alongside some of the coolest brands in the business,” said Rob Corney, Managing Director of Bulldog Licensing Group. “We are delighted to bring Poetic together with Rolling Stone for what we are sure will be a highly desirable collection.”