Calypso Lemonade Signs Brand Central to Make Waves in New Product Categories
King Juice Company, Inc., owner of flavored lemonade brand, Calypso, has selected global brand licensing agency Brand Central LLC to introduce this premium beverage brand into new food and merchandise licensing partnerships.
Calypso, the originator of the flavored lemonade category, has more than tripled the business over the last five years, growing into the second largest shelf-stable lemonade brand in the category. Calypso offers a refreshing lineup of island inspired beverages sold through a robust distribution network serving leading retailers nationally. Calypso products are widely enjoyed and distributed internationally in over 20 countries.
Founded in 1985, the brand’s portfolio has since grown to include over a dozen bold Lemonades, Limeades and Zero Sugar varieties ranging from flagship products like the Original Lemonade to tropical blends such as Ocean Blue Lemonade and Island Wave Lemonade.
Under the multi-year, exclusive agreement, Brand Central will help extend the island inspired flavors of Calypso into new food categories from frozen desserts and confections to new beverage formats and snacks. The agency will also seek out licensing partners to create on-trend collaborations and must-have lifestyle products.
“The Calypso brand is one of those rare brands that combines a passionate consumer base, a great product and fun, unique branding that applies well to consumer products. When you pop open a Calypso, it’s a vacation in a bottle and who doesn’t want a product that delivers a little taste of vacation?” said Ross Misher, Brand Central’s CEO.
“Brand licensing is a great way to extend Calypso into new categories while still delivering the brand’s unique island inspired flavors and ‘taste of the islands’ sensibility.” said Matt Andersen, Chief Innovation and Brand Officer for Calypso. “The team is excited to have Brand Central as its partner to support our vision given Brand Central’s experience, breadth and depth of licensee relationships, and capabilities”.
Brand Central will be taking meetings at the Sweets and Snacks Expo (May 14th-16th) and Licensing Expo (May 21st-23rd) in Las Vegas to discuss Calypso’s licensing opportunities.
