CARE BEARS™ AND STRAWBERRY SHORTCAKE™ REUNITE FOR CAPSULE COLLECTIONS

In a heartwarming fusion of two of the world’s most beloved classic 1980s brands, Cloudco Entertainment and WildBrain have announced a nostalgia-driven range of colorful capsule collaborations for the US and Canada featuring Care Bears™ and Strawberry Shortcake™. The first wave of exclusive collections launches this Fall with playful lines from fashion labels, Samii Ryan and Sweet Peas Co. and sticker brand, Blank Tag Co.

This epic reunion brings a whole new level of fun and a whimsical trip down memory lane for fans. The limited-edition collaborations follow the announcement of The Care Berry Switch (working title)—an animated crossover special in co-development by WildBrain and Cloudco, where characters from both brands embark on a heartfelt on-screen adventure—extending the magic beyond the screen, into everyday life.

With sweet surprises and nostalgic delights in store for fans of all ages, this exciting range will span across apparel, sleepwear, beauty, and collectibles, with the first items dropping this Fall and more releases planned through the Holiday season into 2025.

The colorful crossover includes exclusive capsule collections adorned with hearts, rainbows and fruit prints from brands like Dolls Kill, PSD, and Cakeworthy, along with apparel by Isaac Morris Ltd., sleepwear from Centric and MJC, and home décor by Silver Buffalo. Accessories by Concept 1, High Intencity, and Centric, as well as collectibles by Culture Fly, and food and beverage items at FYE, perfectly blend berry batches and cloud castles, and even signature scents, bringing these beloved characters to life across a variety of categories for fans of all tastes.

“Bringing together Care Bears and Strawberry Shortcake—the ultimate feel-good favorites from the ’80s—is all about creating new moments for fans in fun, unexpected ways,” said Robert Prinzo, Head of Global Licensing at Cloudco Entertainment. “These beloved brands share a unique spirit of sweetness and friendship, and this collaboration spreads a fresh wave of that”.

Elizabeth Litten Miller, VP, Franchise Strategy at WildBrain, shared her excitement about the partnership: “Hot on the heels of announcing our collaboration with Cloudco to develop a new Strawberry Shortcake and Care Bears animated crossover special, we’re thrilled to unveil our new design collaborations—featuring fashion, loungewear and accessories—that will bring these wonderful heritage brands together for fans off screen. Strawberry Shortcake and Care Bears have tremendous nostalgic appeal for many today, while also enchanting a new generation. We invite fans to celebrate love and friendship through a sweet new line-up of fun collaborations that will surprise, delight and connect across retail.”

The Strawberry Shortcake x Care Bears consumer products collaborations were brokered by WildBrain CPLG in partnership with Cloudco’s licensing team.