Brands profit more being in toxic video games than by avoiding them, revealing brand safety paradox
Toxic player behaviour in video games (such as hate speech and racism) hurts brands’...
Read MoreCategory: Profile of the week
BBC Studios Presented with Coveted YouTube Diamond Creator Award for Bluey
BBC Studios has announced that is has been presented with a prestigious Diamond Creator Award from...
Read More
Shenzhen shows drive market opportunities
One of China’s most dynamic and fast-growing markets, the Chinese-dubbed ‘goods economy’ has...
Read More
Brand Licensing in the Middle East:
A Gateway to Growth The global licensing industry continues to evolve, with brands seeking new...
Read More
Licensing Japan 15th Edition: Possibly Its Most Successful Yet
Roger Berman, President, ZenWorks, reports from Tokyo for Total Licensing The 15th edition of...
Read More
