Chefclub appoints License Connection as Licensing Agent

License Connection will represent Chefclub on consumer products and brand promotions in the Benelux. They will develop and manage new partnerships in the territory.

Chefclub is the fastest growing and most promising cooking brand on social media. It presents inspirational, fun and approachable recipes that are clearly catching the audience’s imagination. Their quick, easy and entertaining recipes, that are watched by more than 250m people every month globally, will help surprise everyone!

Chefclub’s Marie-Laure Marchand commented: “With over 6,5m unique viewers in Benelux and our recent entry in Snap Discover in the Netherlands, we believe that it is the right moment for us to expand our licensing activities in the territory. Daphne really captured the essence of Chefclub and I trust that License Connection will be able to develop many interesting opportunities in Benelux.”

Daphne Kellerman, License Connection added: “We are really excited about this relationship with Chefclub. We love the brand and look forward to creating profitable licensing programs in the Benelux,” said Daphne Kellerman, owner of License Connection. “Home cooking is becoming a hot topic in Benelux. We would like to expand this social brand with new products to kids and families throughout the region so kids can experience their own cooking and creativity and have fun in the kitchen.”