CLOUDCO ENTERTAINMENT PARTNER WITH SIMBA DICKIE, DAN DEE AND GRUPO RUZ

Cloudco Entertainment, the owner of the Care Bears™ brand, have announced new plush partnerships with Simba Dickie Group (EU), Dan Dee International (seasonal plush for the US and Canada), and Grupo Ruz (Mexico). These collaborations are set to bring a wide range of new plush and other toy products to fans worldwide, further expanding the Care Bears’ reach and continuing to spread their timeless messages of sharing, caring, and togetherness.

New partner Simba Dickie Group, a premier European plush manufacturer, will now produce a variety of plush and other toys tailored to appeal to the multi-generational fanbase of the Care Bears across the EU. The initial product launch is scheduled for later this year in select key markets, followed by a wider launch in Q1 2025. “Care Bears, an iconic beloved brand with fans in all age groups, is a fantasic addition for our plush product portfolio,” said Werner Lenzer, Senior Licensing Manager at Simba Dickie Group. 

Dan Dee International, renowned for its high-quality seasonal plush, is also signing on to offer seasonal Care Bears plush products in the US and Canadian markets that capture the hearts of fans of all ages. Menal McGrath, SVP, Global Licensing of Dan Dee International, expressed her enthusiasm, stating, “We are honored to continue our partnership with the Care Bears brand to bring their cherished characters and timeless messages of love and caring to our broad audience.” Dan Dee’s Care Bears plush products will start launching in early 2025.

Grupo Ruz will join the Care Bears family with their innovative designs and high-quality plush and toy products for Mexico. Adriana Miranda Gutiérrez, Director of Licensing at Grupo Ruz, commented, “We are thrilled to expand the Care Bears universe with Ruz’s unique and creative plush products. Their designs will bring a fresh and exciting dimension to our range, delighting fans of all ages.”These new collaborations mark an important milestone in the ongoing global success story of the Care Bears, as they join the brand’s core plush partner for the US, UK, and Canada, Basic Fun! 

Robert Prinzo, Head of Global Licensing at Cloudco Entertainment, shared his excitement about these new partnerships: “We are thrilled to bring aboard Simba Dickie Group, Dan Dee International, and Ruz, all of which will help expand the global reach of the Care Bears by  bringing joy to fans through their high-quality Care Bear products. Together, alongside all of our other global partners, we look forward to creating new and exciting ways for fans to connect with their favorite Care Bears characters.”