Craft Buddy First Ever Global Launch: Harry Potter Crystal Art Sticker Album Unveiled
Craft Buddy has announced the global launch of the first Harry Potter Crystal Art Sticker Album. Developed in collaboration with Warner Bros. Discovery, this magical new product, which combines the wonder of Hogwarts with the joy of crafting, offers an enchanting and collectible experience.
The Harry Potter Crystal Art Sticker Album takes creativity to a whole new level, allowing fans to bring iconic moments from J.K. Rowling’s globally renowned books come to life through the enjoyment of crystal art. This unique product has been meticulously designed in-house by the Craft Buddy creative team, ensuring every detail reflects the brand ethos that defines Harry Potter’s enduring legacy.
The Starter Pack includes a captivating 102-sticker album and two blind bags, each containing three stickers ready to be adorned with dazzling crystal gems (RRP of £9.99). The 20-page Harry Potter Crystal Art Sticker collectors’ album features iconic locations from the Sorting Hat ceremony to thrilling Quidditch matches, providing the perfect backdrop for fans to showcase their handcrafted stickers. Additional blind bags are available for purchase, allowing fans to complete their collections and dive deeper into the wizarding world (RRP £4.99).
To support the launch and ensure consumer engagement and interaction Craft Buddy’s marketing team have also created a set up the HP102 Crystal Art® Sticker Album Facebook Group, a dedicated online community where fans can share inspiration, swap stickers, and connect over their shared love of Hogwarts. This vibrant hub will ensure this unique Crystal Art Sticker Album becomes more than just a product and delivers a fan-based experience.
Gary Wadhwani, Co-Founder at Craft Buddy says: “We are delighted to be launching our new Crystal Art sticker album globally today and were inspired by the enthusiasm of the toy and crafting industries when we showcased it to buyers for the first time a few weeks ago at London Toy Fair, Spielwarenmesse and Creative World. This product is one-of-a-kind and not only celebrates the magic of Harry Potter but also embodies the relaxation of crafting for all ages and we can’t wait for retailers to get it into the hands of fans worldwide from today onwards.”
