Craft Buddy Unveils New Innovation with 2-in-1 Disney Crystal Art Pin Badges
Craft Buddy have announced new consumer accessories this Spring with the launch of their latest innovation, Disney Crystal Art Pin Badges, designed and developed inhouse by their product development and creative hub.
Launching online yesterday (27 March), and also available from toy and hobby retailers, the Disney Crystal Art Pin Badge collection features 15 designs, each celebrating beloved Disney characters in an entirely new crystal art product concept – which have already inspired fans with pre-sales orders online. From iconic princesses to fan-favourite sidekicks, there’s a pin for Disney fans from across the generations, capturing all-time classics to today’s movie favourites including Stitch, Lotso, Mickey & Minnie Mouse, Elsa & Anna, Simba, Marie, Genie and Pinocchio,. The range, and choice of characters, has been developed as a collaboration between the licensing teams at Disney and Craft Buddy.
Each Disney Crystal Art Pin Badge is individually and randomly packaged in a blind bag, a format that continues to be highly popular with collectible fans worldwide; combined with an ongoing trend in pin badges that are worn and loved by all ages, this innovative 2-in-1 product not only offers a social and interactive trading and sharing experience for collectible fans but can be cherished by the worldwide Disney fandom community.
The 2-in-1 Pin Badge (pin or stand) blends style and creativity, allowing crafters to make a sparkling accessory that can be worn or showcased as a collection using the strut that comes within the blind bag along with the crystals, pick-up pen and instructions. Measuring approximately 6 cm tall, each badge is expertly crafted from durable zinc alloy and adorned with Craft Buddy’s signature Crystal Art finish.
They make for an affordable collectible, pocket money purchase or gift. CDU’s are available and have been designed for retailers to showcase the range in-store and make them accessible to all ages. The launch is being supported by consumer PR, digital marketing and a targeted influencer campaign.
“We’re thrilled to bring the magic of Disney to life in a fresh and exciting way,’ said Gary Wadhwani, Co-Founder at Craft Buddy. He continues: “Our Crystal Art pin badge collection is not only visually stunning but also incredibly versatile, allowing Disney fans of all ages to wear or display their favourite characters with pride.”
Retail enquiries should be directed to trade@craftbuddyltd.co.uk
