DeAPlaneta Entertainment has acquired the catalog of kids entertainment company BRB Internacional, founded in 1972 by the late Claudio Biern Boyd, an industry leader and benchmark in the field of global animation.
This acquisition plays a key role in the growth of DeAPlaneta Entertainment. The company will expand its extensive portfolio of legacy shows —spearheaded by popular cartoons Heidi, Girl of the Alps; 3000 Leagues in Search of Mother; or Maya the Bee— with brands as memorable as Around the World with Willy Fog, Dogtanian and the Three Muskehounds and The World of David, the Gnome, among others. The agreement with BRB Internacional will allow DeAPlaneta Entertainment to incorporate an additional 1,000 30-minute animated series and feature films in dozens of languages. This optimization of marketable content will provide the company with an unbeatable opportunity to strengthen its position on new media models, including FAST channels and international AVOD platforms. After DeAPlaneta Entertainment’s positive experience with Maya the Bee; Heidi, Girl of the Alps; and 3000 Leagues in Search of Mother, the company expects to see similar results with contents that encourage coviewing given their intergenerational reach and strong educational values. The acquisition of BRB International’s catalog not only includes broadcast rights for the above-mentioned shows, in several languages, but also operating licenses for new developments and digital content creation on a global level. This agreement will allow DeAPlaneta Entertainment to transform these popular brands into mass-market global entertainment IPs. Diego Ibáñez, Chief Brand Officer of the company, explains: “Our goal is to refresh and relaunch these well-known audiovisual offerings using new formats and innovative digital creation strategies, aiming to put them back on the map and introduce them to new audiences.” |
