Discovery Expedition Collection by Boyner to be Showcased in Munich
Boyner Group, in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP), is heading on an adventure to IPSO Munich where it will be showcasing the new Discovery Expedition Collection.
The world’s biggest sport trade show takes place between 3rd – 5th December 2024 and BrandCode, as a part of Boyner Group which is experienced in the field as Turkey’s biggest fashion retailer, will be using ISPO as a platform to expand the collection across EMEA with new retailers and distributors. Combining rugged performance with stylish functionality to meet the needs of explorers in all environments – urban or wild – all eyes will be on Stand 567 in Hall A1 as partners explore the latest in adventure-ready gear, high-performance fashion, and innovative accessories designed for adults and kids alike.
BrandCode Builds Strong Foundations for Retail Partnerships
As part of the Boyner Group, BrandCode is dedicated to supporting brands with long-standing retail knowledge and operational expertise. Leveraging over 40 years of experience in multi-brand management, distribution, and franchise operations, BrandCode serves as a brand’s operations office in Turkey, ensuring seamless alignment with their objectives. With connections to 110+ stores and active relationships across all major and minor accounts nationwide, BrandCode combines transparency, openness, and sustainability to foster partnerships built on mutual success. Backed by Boyner Group’s extensive retail network and expertise, BrandCode stands out as a key player in driving growth for select brands.
Bridging Urban Comfort with Outdoor Adventure
The Discovery Expedition collection offers an extensive range of apparel, footwear, and accessories that balance cutting-edge style with practical functionality. Featuring fashion-forward, adventure-ready gear, this collection includes everything from durable outdoor apparel to everyday accessories. Designed with an emphasis on hybrid styling, Discovery Expedition’s pieces blend urban comfort with outdoor resilience, allowing effortless transitions between city life and nature. Highlights include high-performance jackets with the Recco safety system, engineered to support explorers in rugged terrains, and designs that provide warmth down to -15 °C, making them ideal for any adventure.
Innovative and Functional Accessories for Every Explorer
The Discovery Expedition accessory collection continues to expand and now includes camping essentials such as tents, sleeping bags and foldable seats. With more exciting products on the way, each accessory is solution based and designed to elevate an adventurers outdoor experience.
Event Details:
- Date: December 3–5, 2024
- Location: ISPO Munich, Stand 567, Hall A1
To schedule a meeting at the show please contact: info@brandcode.com.tr
