DISNEY AND LULULEMON LAUNCH NEW COLLECTION
Disney and lululemon announced the launch of their new limited-edition collection, inspired by both brands’ shared appreciation of wellbeing through joy, fun, and movement.
The 34-piece dual-gender collection offers a variety of products, including classic lululemon performance styles and casual favorites.
Inspired by archival Disney graphics, the collection features modern and elevated takes on imagery of Mickey Mouse & Minnie Mouse. From raw sketch images and silhouettes to the iconic “Mickey in Motion,” the graphics across the collection blend the magic of Disney with the performance of lululemon.
Disney and lululemon are celebrating the collection through their “Happily Ever Active” campaign, encouraging guests to celebrate the joy of movement. Across social media, the campaign will feature lululemon Ambassadors – NBA Star Jordan Clarkson; Ice Dancer & Olympian Piper Giles; Runner & TV Personality Matt James; Olympian & Runner Colleen Quigley; and Peloton Instructor Cody Rigsby – as they showcase and celebrate their own personal forms of joy and movement alongside Mickey Mouse.
The limited-edition collection launches online globally at lululemon.com starting November 12, with availability in lululemon stores on November 12 in North America and November 13 in Europe & Asia-Pacific. Select pieces from the collection will also be available online at DisneyStore.com select Disney Stores in North America, select locations at Walt Disney World Resort, and coming soon to select locations at Disneyland Resort.
