Disney Consumer Products Launches New Stitch Product Assortment
Disney has announced new product drop for Stitch, ‘set to be a global phenomenon and poised to be one of the hottest brands of the year across Disney and the entertainment industry at large’. Since the 2002 release of the animated classic “Lilo & Stitch,” the character has become a cultural icon and built a passionate, ever-growing multigenerational fanbase worldwide, sparking demand for a multitude of experiences, from entertainment and merchandise to games, books, travel, and beyond.
As excitement builds for the highly anticipated 2025 live-action reimagining of “Lilo & Stitch,” coming exclusively to theaters on May 23, Disney Consumer Products is thrilled to launch an expansive new lineup of Stitch products, bringing the beloved characters and Stitch’s adorable mischief to fans worldwide.
Starting today, April 21, and rolling out through the holidays, fans can immerse themselves in the fun and mischief of “Lilo & Stitch” with new licensed and vertical products, including an innovative live-action-inspired product assortment from Just Play, alongside classic Stitch products across multiple categories – from toys and collectibles to apparel, accessories, pet products, travel, and home.
New Stitch Live Action Collection from Just Play
Launching April 21, the new live-action-inspired product assortment from Just Play brings the film’s vibrant storytelling and Stitch’s fluffy characteristics to life in exciting new ways, allowing fans to celebrate Stitch’s return to the silver screen. New product highlights include:
Many Moods Stitch: The 13.5 Many Moods Stitch plushie features expressive LCD screen eyes and over 50 sounds and reactions. Jiggle, tilt, or hold Stitch upside down to activate silly phrases, sound effects, and animated eye reactions.
Stitch 38” Giant Plush and Stitch Large Plush: Choose between a 38” Giant or 14” Large Disney Stitch Live-Action Plush toy featuring irresistibly soft, high-pile plush and movie-accurate colors for a fresh twist on Stitch’s iconic look.
Stitch Movie Time Blind Boxes: Hidden in a blind box, each 3” Disney Stitch Live-Action Movie Time collectible kids’ toy figures showcases Stitch with a fun prop in 1 of 7 movie-inspired scenarios. Collect and connect all 7 figures for an out-of-this-world display!
More Stitch Magic: In addition to the Just Play live-action-inspired collection, Disney Consumer Products is introducing a variety of classic Stitch products and collaborations. Fans can explore new product offerings across a range of categories, such as:
- Toys & Collectibles: Also new in the toy aisle are Stitch-inspired collections from LEGO, JAKKS Pacific, Jada Toys, Jazwares, Funko,Ravensburger, and more.
- Apparel & Accessories: Fans of all ages can explore a wide range of apparel and accessories curated to their personal styles, including collaborations with Adidas, Gap, Crocs, Loungefly, BaubleBar, Pandora, and new apparel coming to Macy’s, Target, and Walmart in May.
- Pet Products: For the “bad dog” in your life, the Stitch Collection by Sassy Woof and the Stitch Pet Bed by Jazwares are the perfect treats for fluffy and adorable mischief-makers.
- Food & Consumables: Let your taste buds join the adventure! Transport into Stitch’s world of playful mischief with delicious treats like Betty Crocker Fruit Shapes, Crunch Pak Snacks, and Berry & Cherry GoGurt.
- Bath & Beauty: Make self-care fun with the LILO & STITCH BOMB, Disney Stitch 10 Piece Plant-Based Lip Gloss, and the Stitch Unbrush Set coming April 23.
- Home & Decor: Bring Stitch’s charm into your space with the Stitch Bean Bag Sofa Chair by Idea Nuova, Lilo and Stitch Plush Blue Fluffy Accent Rug, Impressions Vanity Stitch Swivel Chair, and more.
- Electronics: Stay connected and entertained with the eKids Disney Stitch Wireless Earbuds and eKids Toy Walkie Talkies.
- Cross Category Products: Additional Stitch products across categories include the Stitch Rolling Luggage from Disney Store, Disney Kids Tumbler by Simple Modern, and the Stitch Fluffy Throw Blanket by Barefoot Dreams – perfect for your next adventure or a cozy day at home.
Stay tuned for additional product drops and collaborative brand collections leading up to the theatrical release on May 23, continuing through the iconic fan-filled 6/26 Day and into the holiday season.
