Dog Man builds on film and book success with UK licensing push
Dav Pilkey’s Dog Man books have dominated global sales since 2019, topping the best seller lists and driving over $1.5 billion. The recently released Dog Man movie from DreamWorks Animation debuted as the #1 box office hit in the US, Canada and the UK with other global markets to follow.
Created by Dav Pilkey, the Dog Man books are the exciting, colourful, very silly and laugh-out-loud-funny adventures of Dog Man, a new hero with the body of a police officer and the head of a dog, not to mention a large and very entertaining cast of friends, enemies, family and colleagues.
The series has, to date, inspired 14 massively successful books and a robust licensing programme in the USA spearheaded by Dav Pilkey’s worldwide licensing agency, The Joester Loria Group. Top-selling Dog Man product includes toys, board games, a video game, apparel and school supplies sold at leading retailers including Walmart, Target, Amazon and Barnes & Noble.
In the UK, the Dog Man licensing campaign is moving into gear with a range of partners including Jakks Pacific and University Games – and Rocket has announced it has been appointed to manage UK licensing by The Joester Loria Group.
Colourful and striking, both in graphic novel and film form, Dog Man boasts many visual assets that lend themselves to style guides and striking product design for numerous kids’ products. Rocket is already targeting a large list of categories in the first phase of its licensing campaign including apparel, sleepwear, accessories, gifts, stationery & school supplies and costumes.
Debra Joester, President of The Joester Loria Group, says: “We are delighted with the extraordinary success of Dog Man books, entertainment and licensing in the US. With books and the movie topping charts in the UK, the time is right to deliver great Dog Man product to our loyal UK fanbase. We look forward to working with Rocket Licensing, whose expertise in film and kids’ properties make them an ideal partner for the UK market.”
Charlie Donaldson, Joint Managing Director of Rocket Licensing, adds: “Dog Man has pulled off the amazing feat of being utterly unique, wildly successful and still growing! With the continuing success of the books and now the film, demand for Dog Man product is growing fast and we’re thrilled to be working with The Joester Loria Group to bring a wide range of exciting kids’ product to retail.”
