Domino’s Signs Brand Central to Deliver Licensing Program
Domino’s has selected global brand licensing agency Brand Central LLC as its first ever exclusive licensing agency to extend their iconic brand into new food and beverage licensing partnerships in the United States.
Domino’s launched its very first pizzeria in 1960 and has since grown into one of the world’s top public restaurant brands with more than 20,700 stores in over 90 markets around the world – with over 6,800 stores in the U.S. alone. Domino’s sells 3 million pizzas per day globally! Domino’s pioneered the food delivery business and became known for its convenient service and innovation.
Under the multi-year agreement, Brand Central will help extend the Domino’s brand into new categories, bringing their iconic flavors and dishes into retail. Expanding the brand into new categories will remind consumers of Domino’s high quality ingredients featuring a menu the whole family loves.
“Domino’s has never been in consumer products licensing, and they OWN the pizza category. There is a lot of opportunity to take this iconic brand and extend it into so many strategic retail products. As a child of the ‘80’s, I grew up eating Domino’s and still enjoy it today with my kids. With its convenient foods and buzz worthy marketing, the brand is extremely popular with Gen Z and millennials, so it makes sense to extend its craveable flavors beyond the storefront. Domino’s is known for delivering for their customers in a big way and we expect to do the same in building their consumer products program!” said Ross Misher, Brand Central’s CEO.
”At Domino’s, we always look to surprise and delight customers. We’re excited to reach and interact with consumers beyond the stores and continue to introduce products inspired by pizza or that make pizza nights happen. In our partnership with Brand Central, we’re looking forward to expanding our footprint and showing why we continue to be the #1 pizza company worldwide,” says Paige Schaefer, Director of New Product Development at Domino’s.
Brand Central will be hosting meetings at the Licensing Expo (May 21st-23rd) in Las Vegas to discuss Domino’s licensing opportunities.
