Elite World Group and Italart Co. join forces to usher in a new era of luxury fragrances by Elite

Elite World Group, global leader in model and talent management, and Italart Co., a benchmark in high-end perfumery, have announced an exclusive partnership to launch a collection of fragrances under the Elite brand, set to redefine the concept of contemporary luxury.

This strategic collaboration combines Elite’s identity and global influence with Italart’s olfactory expertise, resulting in a line of perfumes that embodies the essence of style, personality and charisma that Elite represents worldwide.

“Our vision goes beyond fashion: we aim to translate the Elite spirit into a multisensory experience. With this new fragrance collection, we celebrate our heritage in the world of model management and take it to a new dimension,” said Paolo Barbieri, CEO of Elite World Group.

Alberto Tanzi, CEO of Italart Co., commented: “We are proud to collaborate with an iconic company like Elite World Group. This partnership represents an extraordinary opportunity to create products that embody the sophistication and allure of the fashion world. The lifestyle-branded fragrance market is constantly growing, and by working together with Elite through co-marketing initiatives, targeted social campaigns, and extensive distribution, we are confident in bringing a fresh perspective of luxury and innovation to the beauty industry.”

The collection will be available in key international markets starting next autumn, ready to captivate those who see fashion as a form of self-expression and seek a unique and sophisticated olfactory identity.