EL&N and Moomin Afternoon Tea, exclusive to Selfridges London

Moomin Characters and Moomin Arabia are partnering with EL&N to bring the first official Moomin afternoon tea to the UK this festive season. This whimsical afternoon tea will be exclusive to EL&N Selfridges in London, and will run from 6th to 20th December.

This limited edition afternoon tea will see a bounty of Moominous morsels inspired by Finnish artist Tove Jansson’s beloved characters, the Moomins. The range of delicious treats will include a base layer of savoury Moomin shaped sandwiches, a second tier of Moomin inspired sweet treats including a Moomin macaron, and a top tier of mini pancakes using the official Moominmamma recipe.

The bespoke delights will be served on and alongside Fiskars Group’s line of Moomin Arabia ceramics, from plates to teacups, and even Moominhouse teapots. Inspired by Tove Jansson’s own artworks, this iconic brand has been creating Moomin ceramics since the 1950s.

Roleff Kråkström, Managing Director of Moomin Characters, said: “We’re thrilled to be partnering with EL&N and Fiskars Group on this delightful and delectable project, and what better home for an afternoon tea than the iconic Selfridges?”

Pia Silvo-Ellinger, Commercial Manager of Fiskars Group, continued: “Christmas at Selfridges is such a magical time, and to have our beloved Moomin Arabia ceramics as part of this is a dream come true.”

The limited edition afternoon tea is part of an exciting Christmas season for Moomin in London with the first ever Moomin circus show, Christmas Comes to Moominvalley, opening at arts and cultural venue Jackson’s Lane in Highgate.

Booking for this limited edition afternoon tea is now open, for more information visit here.