EPIC STORYWORLDS UNVEILS NEW ROBLOX DISCOVERY HUB ‘FRACTERRA’

Epic Storyworlds is launching a brand new initiative titled Fracterra, a collaborative and immersive world on Roblox, which will bring multiple IPs and partners together to  a single interactive experience. As the first of its kind on Roblox, Fracterra will offer a futuristic virtual city where visitors can explore, interact, and discover new worlds spanning youth IPs, toy brands, cultural experiences or the work of independent producers, with the goal of offering brand owners and independent creators international visibility among young audiences.

Kicking off the project, Epic Storyworlds is teaming up with Squeeze Productions, a renowned animation studio, to bring its animated slapstick comedy Cracké into Fracterra. Cracké has over 600 million views on digital platforms and is broadcast in 210 countries, including Disney, Nickelodeon, Cartoon Network, Teletoon, Tencent and Canal+. Epic Storyworlds will also launch a virtual concert on Fracterra featuring the hit novelty song franchise Gummy Bear, which has accumulated over 25 billion views worldwide on YouTube.  

Additionally, Epic Story Media (ESM) – a sister company of Epic Storyworlds – is on the Fracterra platform with two integrations: Bubble’s Hotel and Slugterra Battle Arena. Furthermore, ESM’s recently announced project Guiby the Super Baby, an adaptation of the beloved comic book series, will feature on Fracterra via a game integration ahead of the series’ release.

Since the launch of the beta version of Fracterra, the universe has already received over 600,000 visits.

Steve Couture, CEO of Epic Storyworlds, said: “With 90 million daily users, Roblox provides a unique sandbox for global studios to showcase original content for kids. By pooling efforts, Fracterra is an extraordinary opportunity for creators to connect with their audience in a cost effective way. We’re proud to bring this unique vision to life and export our cultural brands – and we’re especially delighted to have Squeeze Production’s lovable Cracké on board for this journey.”