Eurosonic Partners with Electrolux to Launch Next Chapter of HomeComfort in the UK and Irish Markets through a Licensing Agreement

Electrolux, a leading global appliance company that has shaped living for the better for more than 100 years, and Eurosonic Group Ltd, a UK-based specialist in quality homeware and kitchenware, have announced a five-year licensing partnership to develop a sophisticated line of products in the floorcare, small domestic appliance, and heating and cooling categories. Building on its strong legacy and enduring brand strength in the UK and Irish markets, the initial product launches will be available in 2025 and will include corded and cordless vacuum cleaners, wet/dry vacs, stick cleaners, and air purifiers, among other offerings.

Eurosonic Group Commercial Director Jim Clawley stated, “I’m absolutely delighted to partner with the Electrolux brand, a name synonymous with excellence and reliability in home appliances. Together, we’re poised to deliver game-changing products that will raise the bar for home comfort and convenience in these markets.”

Managing Director Harpreet Chadha added, “Electrolux is a global giant, and this partnership represents an incredible opportunity for us to bring world-class innovation to the UK and Irish consumers. From the very beginning, our shared vision has been to meet the growing demand for high-quality, sustainable products that are both accessible and aspirational.”

With UK households increasingly seeking premium products that combine cutting-edge technology, durability, and sustainability, this launch is well-timed to meet these growing needs. Early conversations with major retailers have drawn significant excitement, positioning Electrolux and Eurosonic Group for a strong debut in 2025.

This partnership was brokered by Electrolux’s global brand licensing agency, LMCA.