Farshore snaps up graphic novel series based on Beano’s Betty and the Yeti
Farshore has announced the expansion of their publishing partnership with Beano Studios, creating the first ever range of graphic novels. Based on Beano’s hit comic strip Betty and the Yeti, they will be written and illustrated by its creator, comic artist Hugh Raine. Zoe Masters, Publisher, Brands and Licensing, at Farshore, negotiated the deal for World English Rights directly with Beano.
The hugely popular Betty and The Yeti comic strip has featured in the Beano comic since 2016 and is a firm fan favourite. The first book in the series, Betty and The Yeti: Friends At First Fart, will publish in March 2025, and books two and three will publish respectively August 2025 and Spring 2026. The first three books will feature some of the funniest Betty and the Yeti strips from the Beano comic, along with awesome activities.
Betty and the Yeti are the very best of friends, but Yeti is, well… a yeti, and Betty isn’t supposed to have a yeti living in her room. What the groan-ups don’t know won’t hurt them, right? Join the duo as they get to grips with being roommates and Yeti learns how to act like a human to blend in.
Betty & The Yeti: Friends At First Fart is published on 27th March 2025, for readers aged six plus.
Zoe Masters said, “Betty and The Yeti is one of the most popular and loved comic strips in the Beano, and Farshore are excited to work with Beano and Hugh Raine to publish these fantastically funny comics in graphic novel form for the very first time. Beano’s core DNA is humour, and Hugh’s Betty and The Yeti is proper laugh out loud funny, the perfect escape and antidote to the busy lives of both kids and adults! Hugh is a hugely talented cartoonist, and his bold, vibrant and colourful illustrations leap off the page. We have fallen in love with Betty and The Yeti, and cannot wait for both existing Beano comic fans as well as brand new readers to fully immerse themselves in their surprising, playful, and hilarious world.”
Hugh Raine added, “I absolutely love writing and drawing the resourceful Betty and the loveable but unpredictably wild Yeti! I hope children and adults alike get as much enjoyment out of seeing them smash, bash and crash their way through life as much as I enjoy making the comics!”
Hugh Raine describes himself as cartoonist and writer for Beano, illustrator, designer, paper engineer, biscuit baker and dad – but not necessarily in that order!
Rob Glenny, Head of Commercial and New Business at Beano Studios, said “Comic storytelling is Beano’s forte, and we’re excited to bring it to the world of graphic novels with Farshore. The new series highlights the growing appeal of Betty and the Yeti’s mischievous adventures and Hugh Raine’s brilliant storytelling. It’s a great opportunity to engage both new and loyal readers, while continuing Beano’s tradition of delivering fun, imaginative stories. We can’t wait to introduce Betty and the Yeti to an even wider audience.”
Farshore have been the official publishers of Beano since 2021, with a laugh-out-loud fiction series of over nine Boomics – half-books, half-comics, written by Beano’s top talent Craig Graham and Mike Stirling, and a wide range of activity books including joke books, popular “Search & Find” and “Would you Rather” formats, drawing guides, and puzzles.
