Finsbury strengthen partnership with Thorntons
The UK’s leading specialist baker Finsbury Food Group is strengthening its longstanding partnership with chocolatier Thorntons with the launch of the brand-new Orange Brownie Bites.
Honing on new trending flavours, the Orange Brownie Bites give a unique twist to the existing Thorntons Brownie and is crafted with an orange flavoured chocolate brownie, dipped in milk chocolate.
As the manufacturer of Thorntons’ bites for 20 years, Finsbury brings the Orange Brownie Bites into a range that already includes Chocolate Orange Caramel Shortcake, Toffee Apple Caramel Shortcake, Hot Cross Bun Caramel Shortcake, Peppermint Crème Brownie, and Strawberry Dream Brownie.
With a focus on seasonality, modern tastes and differing flavours, Finsbury is also introducing the seasonal Toffee Apple Bites and Chocolate Orange Bites additions – new flavours that consumers have never seen within the range before, and perfect accompaniments to make those special occasions even more memorable.
Donna O’Neill, Brand Manager at Finsbury Food Group, said: “For two decades, Finsbury Food Group has manufactured Thorntons cake bites and seen first-hand just how popular the range has become. This success, however, has been built on our dedication to bring to market new flavours that fit with new market trends and consumer demands.
“This is exactly why we believe that the Orange Brownies Bites will be the perfect addition to the range, and further help Thorntons Bites maintain its dominant market position among impulse purchases.
“By widening the range’s appeal with a high quality and luxurious tasting product, more consumers than ever before can enjoy these flavourful bites.”
Fiona Morgan, Head of Foodservice at Ferrero UK Ltd, added: “With Finsbury as longstanding collaborators, Thorntons has become a major player in the cake bites market. With its experience and expertise, Finsbury has consistently brought to market innovative products that have made Thorntons’ bite range the success that it is today.
“With the new Orange Brownie Bites the latest addition in a very successful partnership, we are extremely excited for consumers to try the delicious taste of Thorntons chocolate in this brand-new product and watch the range gather further momentum in the UK marketplace.”
