FIREFLY ANNOUNCES MASTER TOY FOR KB TOYS BRAND

Firefly Brand Management  has announced a major licensing agreement with MH Enterprises for KB Toys™, a toy store brand, as part of a new Master Toy deal that began in July 2024. The partnership will bring back the iconic KB Toys™ brand, covering an extensive range of product categories and reigniting its presence in the market.

This new licensing agreement includes several key product categories including apparel, décor, enamel goods, paper goods, toys, convention events, use of the KB Toys name, logo and brand in comic books, digital substack newsletter, drinkware and the use of KB Toys store design for immersive experiences.

“Having met at KB Toys™ over 25 years ago, this brand has always held a special place in our hearts,” said co-owners Marc and Marianna Heon, the husband-and-wife team behind MH Enterprises. “We are honored to have this opportunity to bring KB Toys™ back into the spotlight! With a mission to ignite the joy and nostalgia that KB Toys™ is renowned for, MH Enterprises is thrilled to offer both new and older generations the chance to experience the magic of this iconic brand once again. Get ready to relive the fun—visit us at kbtoysverse.com and join the adventure!”

”We are extremely excited to bring such an iconic brand back to the forefront of the industry,” said Cynthia Modders, President at Firefly Brand Management. “KB Toys™ is a cherished brand for many, and through this partnership, we aim to create a unique range of products that both celebrate its legacy and engage a new generation of consumers.”