Fundamentals of Licensing Launches
Greg Battersby and Danny Simon, long-time licensing veterans, Licensing International’s Licensing Hall of Fame members, and previously published authors of a wide range of licensing books, have announced their latest licensing work, entitled Fundamentals of Licensing which s a how-to book on how to conceive, develop, and manage a licensing program from start to finish to obtain maximum profitability. It is targeted at both novices and licensing veterans alike.
The book, which the relevant trade association, Licensing International, endorses, includes contributions from more than 20 veterans of the licensing industry, including three former Licensing International Chairpersons, Woody Browne, Peter Van Raalte, and Carole Francesca; Licensing International’s president, Maura Regan; and a host of Industry veterans such as Francesca Ash of Total Licensing, Roger Berman of Zen Works, Steve
Fuller of USC, Steven Heller of The Brand Liaison, Arlene Scanlan of Moxie, Matt Holt of the NBA, Vince Leoni of Miller Kaplan, Marty Malysz of Dependable Solutions, Andrew Schenkel of Double Play Agency, Menal McGrath of Dan Dee, and Ray Uhlir of LMCA.
Kent Press has published the book, which is available now on Amazon and Barnes & Noble. Review copies are available.
The book also encompasses a variety of relevant subjects, including data privacy, artificial intelligence, cyber liability, social media issues, retail consolidation, and a valuable table of royalty rates. Included as downloadable material is an extensive library of licensing forms and agreements and a PowerPoint presentation on The History of Licensing.
-more-
Relevant chapters include:
- The State of the Licensing Industry, Today and Tomorrow
- Selecting, Clearing, and Protecting a Licensing Property
- The Licensor/Licensee Relationship
- The License Agreement and Royalty Rates
- Best Practices in Licensing Administration
- Licensing Agents and Consultants
- The Role of the Retailer
- Infringements and Counterfeiting
- Accounting & Tax Issues
Industry vets are applauding the book, writing:
“Fundamentals of Licensing is an excellent guide to every facet of the Industry. The book is clear-eyed, thoroughly informative, and insightful. It is a gem of a resource and will likely be the most valuable book/tool in your library. Highly recommended; the content simply over-delivers.” Dan Romanelli Founder & former President Warner Bros. Consumer Products for 23 Years.
“Regardless of where you are in your career, Fundamentals of Licensing is a tool that should be on your desk. I have used Greg & Danny’s books during my career as a resource for answers on licensing issues such as Royalty Rates or to obtain the latest templates for contracts. It’s wonderful to have a sourcebook for licensing questions all in one place.” Maura Regan President Licensing International.
“Fundamentals of Licensing” has been an invaluable resource to our team in managing the licensing rights to Betty Boop and the other Fleischer Studios characters. Its comprehensiveness has armed us with information and knowledge not otherwise available regarding the myriad product categories endemic to licensing. The book’s up-to-date information enables us to conduct business confidently.” Mark Fleischer President, Fleischer Studios.
Print editions are available in Paperback and Hardcover at $32.95 and $52.95, respectively, and a Kindle edition at $27.95. An audio edition will soon be available.
