Furby Takes over NYC

FURBY has taken over NYC with the Furby Wuz Here campaign and the invasion continues with five new Furblet mini toys now available on Amazon.

Pay-Tay, Mer-May, Star-Lee, Dah-Tee and Sno-Way are the newest furry, collectible toys that are ready to rock with tunes inspired by disco, country, holiday music and more. 

Now available in 11 different varieties, FURBY Furblets are mini FURBY electronic toys that sing and harmonize together. Kids can share a smile and a jam session anywhere they go with these little furballs. With over 45 fun tunes, sounds, and Furbish phrases to discover, these mini friends are filled with big personalities. With the keychain clip, kids can bring the party anywhere they go, making Furblets the perfect summer camp or back to school gift!  

The new FURBY Furblets come days after Furby left their mark on NYC with a series of mischievous moments:

·       Furby’s Crib: A consumer activation where Furby has mischievously found its way into their new NYC crib and given it an extreme makeover including lava lamps, disco balls, nostalgic 90s posters and of course, fur-lined everything.  

·       Furby Footprints: Accidents tend to happen when Furby is daydreaming, so giant Furby footprints were left in wet cement, paint and glitter in iconic locations including Herald Square, Flatiron Plaza and Astor Place.

·       Furry Objects: New Yorkers and visitors tracked Furby’s presence across the city where objects like lampposts, newspaper stands and bicycles turned up wrapped in fur. 

·       Furby-branded Amazon lockers: To mark the launch of the newest Furblets exclusively on Amazon, our mischievous friend has given 100 Amazon lockers around NYC a new look.