Gamefam Collaborates with Spin Master to Bring Hatchimals Hatch Day Event to Roblox
Gamefam, the leading metaverse media company for Gen Z & Alpha communities, and Spin Master, a leading global children’s entertainment company, launched the first official Hatchimals in-game brand activation within Gamefam’s hit Roblox experience Twilight Daycare, bringing one of the most popular toy brands to the platform for the first time.
On, September 14, 2024 within Gamefam’s Twilight Daycare, a giant Hatchimals egg appeared in the daycare. The egg features a timer counting down to the moment the Hatchimal hatches from the egg during the official Hatch Day event on Friday, October 4. 2024. Ahead of Hatch Day, players can complete themed quests to unlock in-game rewards and UGC items, and take a personality quiz to receive one of four eggs in their inventory. Every player who attends the Hatch Day event will receive a Hatchimals pet that hatches, and every player who completes the quests after the Hatch Day event will receive an outfit that corresponds to the Hatchimals pet they unlock.
“This holiday season, a new generation will discover Hatchimals through the brand’s first integrated experience on Roblox,” said Ricardo Briceno, Chief Business Officer at Gamefam. “As pioneers of using unboxing to build community in 2016, we’re partnering with Spin Master to reconnect with Hatchimals fans and attract new ones where today’s youth engage—on Roblox. Hatch Day offers the perfect opportunity to build community and drive relevance for this popular toy line with its key audience.”
“Since breaking through eight years ago with an innovative approach to toy unboxing, we’ve continued to look for ways to expand the beloved toy line into new horizons,” said Tammy Smitham, Spin Master’s VP Communications. “We’re excited to work again with Gamefam to bring the magic of Hatchimals to a new generation of kids in a fun and innovative way on Roblox.”
Twilight Daycare, a social roleplay game where players act as caretakers and babies, has become a phenomenon on Roblox and across social media. To date, the franchise has recorded 2.3 billion visits and nearly 12 minute average session lengths, entertaining and delighting its avid Gen Z & Alpha fan base on the platform where they hang out.
This Hatch Day integration marks the latest in Gamefam’s longstanding, successful partnership with Spin Master. The companies previously worked together to bring Monster Jam to Gamefam’s hit Roblox game Car Dealership Tycoon, premiere the Unicorn Academy Netflix movie in Twilight Daycare and create Bakugan Brawl Simulator on Roblox.
The activation within Twilight Daycare is available to play for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets.
