Global Toy Company Wyncor Appoints Steven Sandler as Chief Commercial Officer
Wyncor, a rapidly-growing global toy company known for its imaginative and innovative toys, today announced the appointment of veteran toy industry executive Steven Sandler as Chief Commercial Officer (CCO). The announcement was made by Julian Jacob, CEO of Wyncor.
In his new role, Sandler will spearhead Wyncor’s commercial strategy, focusing on driving global growth through strategic planning, revenue generation, sales and marketing leadership, and customer experience enhancement. With over 40 years of experience in the toy industry, Sandler brings a wealth of expertise and proven success to the company. He previously served as Vice President of Sales at Funko, and prior to that, as Executive Vice President of Sales at JA-RU. Prior to JA-RU, Sandler was the Senior Vice President of Global Sales at Jada Toys, and VP Sales at Hasbro.
“We are thrilled to welcome Steven to Wyncor. His extensive experience and deep understanding of the toy industry will be invaluable as we continue to expand our presence globally,” commented Julian Jacob. “The CCO role is pivotal to ensuring our commercial success following major demand from our customers globally”
Wyncor’s rapid growth in just two years is a testament to its innovative product lines and successful partnerships with some of the world’s most prestigious retailers. “Despite being a young company, Wyncor has already achieved tremendous success,” Jacob added. “We are now exporting millions of toys to over 40 countries and are featured in more than 15,000 retail locations worldwide. Our partners include major names such as Carrefour, Rofu, Smyth, Walmart, Kohls, Target, Amazon in the US, and many more”
Reflecting on his appointment, Steven Sandler added, “Wyncor has quickly made an impressive impact at retail, offering cutting-edge products that feature iconic global brands from leading entertainment studios. I’m excited to join the team as we continue to push boundaries in the toy industry. Wyncor is poised for even greater success, and I’m eager to help lead the charge.”
Founded in 2022 by Julian Jacob, Wyncor has quickly earned a reputation for delivering innovative toys that resonate with children everywhere. His recent appointment as a “shark” on the M6 series Qui veut être mon associé? (the French version of Dragons’ Den and Shark Tank) has further solidified his leadership within the global business community. Throughout his career, Jacob has driven sales for over 750 million products worldwide, generating over US$1.5 billion at retail.
Wyncor’s diverse toy portfolio includes Miraball™, the ultimate collectible with three “Little but Legendary” surprises inside; Magic ReClay™, a groundbreaking toy compound that transforms from solid to liquid and back at safe playtime temperatures; SwopPop™, a patent-pending, fashion-forward line of customizable “minipop” bags; Mon Ami™, a range of 9½-inch plush animals with glossy, glittery eyes; and Oozy Squeezy™, a sensory-driven toy series that delights children with its unexpected textures and surprises.
Wyncor holds global licensing rights from major companies including Paramount, Hasbro, and Emoji Company to manufacture and distributeselect products from the Wyncor line. Brands include Teenage Mutant Ninja Turtles, SpongeBob SquarePants, PAW Patrol, Peppa Pig, My Little Pony, Transformers, and Monopoly. In the U.S., ACD Distribution handles distribution to mid-tier and specialty retailers, ensuring that Wyncor’s products reach a broad audience of consumers. A portion of Wyncor’s global toy sales is donated to Gustave Roussy, Europe’s leading cancer research center, to support their efforts in the fight against cancer.
