Grinchmas is Coming!
Dr. Seuss Enterprises, in collaboration with WildBrain CPLG, is turning the holiday season green again with new multi-territory deals for Dr. Seuss’s iconic property How the Grinch Stole Christmas! Dr. Seuss Enterprises is also expanding its partnership with WildBrain CPLG to represent its beloved brands in Asia-Pacific (APAC), including How the Grinch Stole Christmas!, The Cat in the Hat and Oh, The Places You’ll Go!, building on WildBrain CPLG’s existing representation of Dr. Seuss properties in UK and Europe.
Pau Pascual, SVP Commercial, Europe, the UK and Americas, WildBrain CPLG, said: “Green is the colour of this holiday season, as the iconic Grinch continues to steal the show across the UK, Europe and beyond. We’re seeing more licensees come onboard every year as well as key retail partners such as Primark launching even bigger cross-category collections. As we continue to grow the presence of all the beloved Dr. Seuss properties, we’re excited to expand our long-standing relationship to start bringing new consumer products to fans in Asia-Pacific.”
Love for the Grinch grows in UK, Europe and beyond
Set to be the biggest ‘Grinchmas’ yet, a global collaboration with lifestyle and fashion brand Kith sees the Grinch take centre stage in its annual ‘Kithmas’ campaign. With a standout collection of apparel and accessories launched worldwide, this playful partnership brings ‘Kithmas’ and ‘Grinchmas’ together in a unique way for fans. The Grinch is also stealing the Christmas limelight at McDonalds in the UK, Italy and Canada this holiday season with the iconic character featuring in Happy Meals with a bespoke Grinch™ toy or the special edition “Twelve Days of Grinchmas” book.
In the UK, ‘Grinchmas’ 2024 marks Primark’s biggest cross-category launch to date with seasonal items across nightwear, daywear, home, gifting, decorations, health & beauty, pet, food gifting and footwear, as well as in-store café takeovers. Retailer Matalan has significantly expanded its Grinch range featuring kids’ and adults’ daywear and nightwear, gifting and footwear, and the Grinch is the only licensed character to star in its high-profile Christmas advertising campaign. UK grocers are also celebrating with the Grinch this Christmas, as Tesco, ASDA, Morrisons and Sainsbury’s launch multiple cross-category lines including apparel, home, babywear, greetings cards and toys. Home Bargains has also gone ‘green’ this season with an extensive range across home, apparel, decorations, pet, gifting and more.
Across Europe, Grinch-inspired apparel and accessories have launched at retail with brand new partners including Undiz, Women’s Secret, Pull & Bear, Tezenis and Intimissimi Uomo, while long-standing partnerships, such as with German retailer Thalia, Inditex’s brand Lefties and LPP’s Sinsay continue to build with impressive campaigns.
In a further expansion of its partnership with Dr. Seuss Enterprises, WildBrain CPLG is adding The Cat in the Hat, How the Grinch Stole Christmas!, Oh, the Places You’ll Go!, The Lorax and more to its representation slate for APAC territories including Indonesia, Japan, Philippines, Vietnam, Thailand, South Korea, Malaysia, Laos, Cambodia and Singapore.
The Cat in The Hat builds momentum towards new feature film
The licensing programme for The Cat in the Hat continues to build momentum ahead of the hotly anticipated new animated feature film coming in Q1 2026, staring Bill Hader, Quinta Brunson and Bowen Yang, which is the first of three Dr. Seuss releases with Warner Bros. Animation. An extensive line-up of new products across home, apparel & accessories, stationery, and collectibles will launch in 2025, with PMS International most recently coming onboard for decorations for The Cat in the Hat as well as The Grinch.
